{"id":70376,"date":"2013-10-28T10:42:26","date_gmt":"2013-10-28T10:42:26","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/clever-is-best-slogan-writing\/"},"modified":"2013-10-28T10:42:26","modified_gmt":"2013-10-28T10:42:26","slug":"clever-is-best-slogan-writing","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/clever-is-best-slogan-writing\/","title":{"rendered":"Why clever is best in slogan writing"},"content":{"rendered":"<p>Slogans should be sticky. But catchy rhymes and jingles aren\u2019t the only way to get inside your customers\u2019 heads. Next to your company name, your slogan is often the first thing people see. It can feature on your website and accompany everything from your written correspondence to your e-newsletters. Which is why we at Stratton Craig carefully consider your company\u2019s primary services and values, then channel them into a legacy-making slogan.<br \/>\nWhether you\u2019re rebranding or just reconsidering your written communications, you shouldn\u2019t take your slogan lightly. When crafted with care, it can offer your customers invaluable insight. It can articulate your passion and create intrigue about your purpose. Rhyme or no rhyme. Jingle or no jingle. For example, European car hire company Avis values its employees\u2019 effort and dedication, which is captured nicely in its persuasive slogan \u2018We\u2019re No. 2, so we try harder.\u2019 Avis comes across as transparent and genuine, admitting its inferior position and highlighting its desire to please.<br \/>\nApple\u2019s \u2018Think Different\u2019 slogan embraces and articulates its reputation for innovation and invites the customer to be part of a global network of pioneering individuals. In a similar effort to differentiate itself, FedEx captures its unique ability to offer same-day delivery by appealing to busy professionals who demand urgency: \u2018When there is no tomorrow\u2019.<br \/>\nEvocative slogans also perform well. Like MasterCard, which sums up life\u2019s greatest pleasures in one simple and highly effective word: \u2018Priceless\u2019. The credit card company\u2019s slogan appeals to people all over the world by implying its products can empower you to make memories that transcend cost. Kodak too puts the heart first with its sentimental slogan \u2018Share moments. Share life\u2019, emphasising the value of relationships and bringing its customers\u2019 loved ones to mind in the process.<br \/>\nTalk to Stratton Craig today about standing out from the competition. From tone of voice workshops to content <a href=\"https:\/\/www.strattoncraig.com\/services\/global-content\/\">writing for international audiences<\/a>, we can help you capture your ethos in slogans, <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/\">digital content<\/a>, customer correspondence and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slogans should be sticky. But catchy rhymes and jingles aren\u2019t the only way to get inside your customers\u2019 heads. Next to your company name, your slogan is often the first thing people see. It can feature on your website and accompany everything from your written correspondence to your e-newsletters. Which is why we at Stratton [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70376","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why clever is best in slogan writing - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/clever-is-best-slogan-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why clever is best in slogan writing - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Slogans should be sticky. But catchy rhymes and jingles aren\u2019t the only way to get inside your customers\u2019 heads. Next to your company name, your slogan is often the first thing people see. It can feature on your website and accompany everything from your written correspondence to your e-newsletters. 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