{"id":70375,"date":"2013-10-30T18:49:44","date_gmt":"2013-10-30T18:49:44","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/halloween-puns\/"},"modified":"2013-10-30T18:49:44","modified_gmt":"2013-10-30T18:49:44","slug":"halloween-puns","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/halloween-puns\/","title":{"rendered":"Halloween brings out the pun in everyone"},"content":{"rendered":"\n<p>Regular Twitter users may have spotted spooky name changes for some of their followers in the run-up to Halloween (\u2018Scarer\u2019 for \u2018Sarah or \u2018Tomb\u2019 for \u2018Tom\u2019 are just two) &#8211; and companies are following suit with aptly-named products.<\/p>\n\n\n<p>One of the latest brands to take a seasonal approach to its marketing is Kellogg\u2019s in Ireland, which has launched a \u2018haunted\u2019 vending machine for Rice Krispie Squares. Machines were placed in Dublin\u2019s CHQ shopping centre and on the Institute of Technology university campus for unsuspecting snackers to use.<\/p>\n\n\n<p>Two new flavours based on spooky wordplay, \u2018Malloween\u2019 and \u2018Totally Shocklatey\u2019, have debuted with the machine, which offers customers a \u2018free Rice Krispie <em>scare<\/em>\u2019 instead of a Square. On activating the vending machine and reaching in to collect their snack, users are frightened by a hand shooting out to grab them. The idea takes the concept of \u2018trick or treat\u2019 to a new and genuinely scary level.<\/p>\n\n\n<p>Kellogg\u2019s is by no means the first to start their Halloween activities. Asda has already launched an augmented reality campaign supported by the Blippar smartphone app, and Greggs is promoting a zombie-themed viral advert on YouTube.<\/p>\n\n\n<p>If you\u2019ve seen a Halloween ad or campaign that\u2019s really captured the spirit of the season, why not share it with us? We might even feature it in a future blog post. <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">Get in touch<\/a> with us or tweet your suggestions to <a href=\"https:\/\/twitter.com\/strattoncraig\">@strattoncraig<\/a> with a link.<\/p>\n\n\n<p>Content writing is in our DNA. We\u2019re a copywriting company with a team of expert writers, content strategists and project managers. Get in touch for copywriting services that bring your brand and values to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regular Twitter users may have spotted spooky name changes for some of their followers in the run-up to Halloween (\u2018Scarer\u2019 for \u2018Sarah or \u2018Tomb\u2019 for \u2018Tom\u2019 are just two) &#8211; and companies are following suit with aptly-named products. One of the latest brands to take a seasonal approach to its marketing is Kellogg\u2019s in Ireland, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,312],"tags":[],"class_list":["post-70375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Halloween brings out the pun in everyone - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/halloween-puns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halloween brings out the pun in everyone - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Regular Twitter users may have spotted spooky name changes for some of their followers in the run-up to Halloween (\u2018Scarer\u2019 for \u2018Sarah or \u2018Tomb\u2019 for \u2018Tom\u2019 are just two) &#8211; and companies are following suit with aptly-named products. 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