{"id":70374,"date":"2013-11-01T16:37:44","date_gmt":"2013-11-01T16:37:44","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-poo-pourri\/"},"modified":"2013-11-01T16:37:44","modified_gmt":"2013-11-01T16:37:44","slug":"ad-of-the-week-poo-pourri","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-poo-pourri\/","title":{"rendered":"Ad of the week &#8211; Poo-Pourri"},"content":{"rendered":"<p>\u2018Poo-pourri\u2019 is the title of a new odour-masking spray for women, and it has your public toilet phobia covered. According to this product girls don\u2019t poop, they \u2018Poo-Pourri\u2019. Their <a href=\"https:\/\/www.poopourri.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">hilariously tongue-in-cheek advert<\/a> gathered over 12 million views within the first month of its release, showing small companies can run with the big dogs if they use the right words.<br \/>\nDirected by Joel Ackerman, the ad uses blatant contradiction to brilliantly highlight the taboo of female toilet habits. The beautiful actress, presented in full Stepford Wife get-up, turns out to be quite the potty mouth. You see her perching on a toilet in different situations \u2013 the work loos, the boyfriend\u2019s apartment, a sophisticated party \u2013 and she tells us about her revolting bowel movements with a perfect smile on her flawless face.<br \/>\nThe disparity between images and words taps into a well-kept secret of female existence. With clever puns and wonderfully graphic language, this ad proves once again that honesty is the best policy. It\u2019s rude without being crude. The words flows like poetry despite its sordid subject matter; \u2018I just birthed a creamy behemoth from my cavernous bowels.\u2019 The wonderful puns such as to \u2018pinch a loaf\u2019 and \u2018cut a rope\u2019 are sweetly worded, girl-guide synonyms for that-which-cannot-be-named. Much like the masking process of the Poo-Pourri product, the flowery, ornate language covers the filthiness below.<br \/>\nWith scent ranges named Deja-Poo and Trap-A-Crap, Poo-Pourri really is a breath of (aromatically scented) fresh air. It\u2019s a little bit of mischief in an adult world and appeals to the child inside all of us. The advert closes with the tagline \u2018Our business is to make it smell like your business never happened.\u2019 And it\u2019s a strong business at that, with 4.5 million happy customers since the ad\u2019s release.<br \/>\nWhat do you think of the advert? Have you seen any controversial ads you want to share with us? Tweet us <a href=\"https:\/\/twitter.com\/strattoncraig\" target=\"_blank\" rel=\"noopener noreferrer\">@strattoncraig<\/a> or leave a comment below with your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Poo-pourri\u2019 is the title of a new odour-masking spray for women, and it has your public toilet phobia covered. According to this product girls don\u2019t poop, they \u2018Poo-Pourri\u2019. Their hilariously tongue-in-cheek advert gathered over 12 million views within the first month of its release, showing small companies can run with the big dogs if they [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70374","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the week - Poo-Pourri - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-poo-pourri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the week - Poo-Pourri - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"\u2018Poo-pourri\u2019 is the title of a new odour-masking spray for women, and it has your public toilet phobia covered. 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