{"id":70369,"date":"2013-11-24T18:49:42","date_gmt":"2013-11-24T18:49:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/london-domain-seo\/"},"modified":"2013-11-24T18:49:42","modified_gmt":"2013-11-24T18:49:42","slug":"london-domain-seo","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/london-domain-seo\/","title":{"rendered":"What the new .London domain could mean for your SEO"},"content":{"rendered":"<p>The introduction of the .London domain next year will give UK brands based in the city the chance to trade on their connection to the capital. It\u2019s also set to have an impact on SEO, and on the visibility of London-based brands to their international audiences.<br \/>\nDomain registration body ICANN is making the new .London suffix available next summer, and both brands and individuals will be able to apply. There will be a cost for one of the new websites, which hasn\u2019t been announced yet.<br \/>\nIt\u2019s doubtful that prices will have much of an impact on demand for the domain, given the current level of interest. Selfridges has been one of the first brands to publicly declare their interest in making the switch from .co.uk, and is joined by tens of thousands of others. Announcements directly from the Mayor of London encouraging companies to adopt the domain feel almost unnecessary &#8211; but they do reveal just how important the move will be for the capital itself.<br \/>\nThe direct link between a brand and its London heritage benefits both online, bringing them to a wider audience and potentially boosting tourism in the capital. In cases where \u2018[company] London\u2019 is already a popular search term, making the transition to that domain means it\u2019s easier for brand fans to find the website. On top of that, the new .London website names could be catchier and more memorable. Companies that use domains such as .it, .is and .me have already seen the benefit of being more creatively named.<br \/>\nAs for the <a href=\"https:\/\/www.strattoncraig.com\/service\/seo-copywriting\/\">search engine optimisation<\/a> implications of the new domain, Google has previously admitted that local and more specialist domains are taken into account for search results. The geographical nature of the domain lends itself particularly well to searches based on current location. Websites using .London could end up ranking higher than the .co.uk and .com equivalents, especially if the search terms contain the word \u2018London\u2019 or the person searching is identified by GPS as being in the capital at the time.<br \/>\nIf you\u2019re looking to boost your SEO success, <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">contact the team<\/a> at Stratton Craig. We write unique, regular and on-brand digital copy for blue chips through to budding new start-ups.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The introduction of the .London domain next year will give UK brands based in the city the chance to trade on their connection to the capital. It\u2019s also set to have an impact on SEO, and on the visibility of London-based brands to their international audiences. Domain registration body ICANN is making the new .London [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[310],"tags":[],"class_list":["post-70369","post","type-post","status-publish","format-standard","hentry","category-seo-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What the new .London domain could mean for your SEO - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/london-domain-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the new .London domain could mean for your SEO - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"The introduction of the .London domain next year will give UK brands based in the city the chance to trade on their connection to the capital. 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