\n\tIf your headline isn’t good enough, why would anyone read your copy? People are strapped for time, and with the internet at their fingertips they’re unlikely to stop for anything that doesn’t command attention from the off.<\/p>\n
\n\tWhether you’re writing for a train station billboard or a website, an appealing heading is the most important part of the text, so it’s important to make sure it’s as good as it possibly can be.<\/p>\n
\n\tHeadings are generally big and eye-catching, but there’s no substitute for quality copywriting. We’ve listed five of our top tips for writing headings:<\/p>\n
\n\t· Be direct. <\/strong>Ambiguous headings don’t tell the reader enough about what you’ve got to offer, and if you don’t seem to be offering anything they won’t waste their time reading on.<\/p>\n