Harvey Nichols has joined the Christmas marketing fray with a concept that\u2019s got some real guts. The \u2018Sorry, I Spent It On Myself\u2019 idea taps into the temptation that many Christmas shoppers have to ditch their list and splash out on something they want instead.
\nThe campaign has kicked off with a TV and web advert celebrating the \u2018season of self-indulgence\u2019. It shows families unwrapping some, shall we say, uninspired gift choices. The gift-givers are revealed to have bought the cheap and cheerful presents at Harvey Nichols and spent the rest on themselves.
\nThe products from the ad have been specially created to join the campaign, and can be bought online or in stores by anyone who thinks it perfectly reasonable to gift a pack of toothpicks this Christmas. The \u2018For Them\u2019 section of the Harvey Nichols online shop is a bold and shameless masterclass in how \u2018M&S-style\u2019 luxury copywriting can bring appeal, charm and a potentially higher price tag to everyday items. A handful of \u2018Authentic Lincolnshire gravel\u2019 could be yours for \u00a31.61 – who can resist?
\nIt might seem a little odd to charge \u00a31.89 for a Christmas lunch in a tin (\u2018tin contains: baked beans\u2019). Even so, I\u2019m not afraid to admit that I love this entire idea. Alongside the high-end, tongue-firmly-in-cheek copy, the deliberately minimalist packaging inspired by budget brands still manages to look classier than anyone else\u2019s.
\nI also reserve a lot of envy and admiration for the copywriter who can now put \u2018Convinced people to buy paperclips and plastic door stops as Christmas presents\u2019 on their CV. Pitching the idea in the first place must have been a big risk.<\/p>\n","protected":false},"excerpt":{"rendered":"
Harvey Nichols has joined the Christmas marketing fray with a concept that\u2019s got some real guts. The \u2018Sorry, I Spent It On Myself\u2019 idea taps into the temptation that many Christmas shoppers have to ditch their list and splash out on something they want instead. The campaign has kicked off with a TV and web […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448],"tags":[],"class_list":["post-70367","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\n