{"id":70366,"date":"2013-12-02T13:04:24","date_gmt":"2013-12-02T13:04:24","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/sustainability-let-people-know\/"},"modified":"2013-12-02T13:04:24","modified_gmt":"2013-12-02T13:04:24","slug":"sustainability-let-people-know","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/sustainability-let-people-know\/","title":{"rendered":"Companies concerned with sustainability should let people know"},"content":{"rendered":"<p>Corporate social responsibility is taken increasingly seriously by many brands, who include details of the good work they do in their <a href=\"https:\/\/www.strattoncraig.com\/service\/sustainability-report-writing\/\">sustainability reports<\/a>. The problem is, these reports have a particularly niche audience. Unless a journalist picks up a copy and broadcasts their achievements to the wider public, they often remain unheralded.<br \/>\nThere are a variety of ways firms can shed more light on their CSR activity \u2013 from including the information in an <a href=\"https:\/\/www.strattoncraig.com\/us\/service\/integrated-report-copywriting\/\">integrated report<\/a> instead of segregating it, to bringing it to the forefront of their marketing schemes.<br \/>\nMicrosoft now dedicates an entire section of its UK website to the environment, with browsers able to view the company\u2019s commitment to renewable energy and employee volunteering. The web copy is consistent in tone \u2013 simple and professional, even when talking about complex technology \u2013 with the company\u2019s main website.<br \/>\nLikewise, Nestl\u00e9\u2019s Twitter account is used by the company almost solely to highlight the work the company does in the community, and to respond to those who are talking about it. Nestl\u00e9\u2019s seen its fair share of controversies over the years, so the most important role of its social media team is to constantly improve the company\u2019s ethical standing in the eyes of consumers.<br \/>\nIt\u2019s clear that CSR has become an important part of the <a href=\"https:\/\/www.strattoncraig.com\/us\/service\/content-writing\/\">digital marketing<\/a> strategies of some of the world\u2019s biggest firms, and because of this it\u2019s getting more press than ever before. And aside from marketing, companies both big and small are now taking more care to ensure that their annual reports show off the responsible work they\u2019ve been doing.<br \/>\nIf you\u2019re interested in integrated reporting or sustainability reporting, the Stratton Craig team can help. We\u2019ll ensure that the work you do in the community is promoted using your own distinctive tone of voice, increasing its potential use for marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate social responsibility is taken increasingly seriously by many brands, who include details of the good work they do in their sustainability reports. The problem is, these reports have a particularly niche audience. Unless a journalist picks up a copy and broadcasts their achievements to the wider public, they often remain unheralded. There are a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[443,326],"tags":[],"class_list":["post-70366","post","type-post","status-publish","format-standard","hentry","category-energy-and-resources_case_studies-us","category-integrated-report-writing-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Companies concerned with sustainability should let people know - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/sustainability-let-people-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies concerned with sustainability should let people know - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Corporate social responsibility is taken increasingly seriously by many brands, who include details of the good work they do in their sustainability reports. 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