{"id":70365,"date":"2013-12-04T08:58:29","date_gmt":"2013-12-04T08:58:29","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/2013-in-a-word-selfie\/"},"modified":"2013-12-04T08:58:29","modified_gmt":"2013-12-04T08:58:29","slug":"2013-in-a-word-selfie","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/2013-in-a-word-selfie\/","title":{"rendered":"2013, in a word"},"content":{"rendered":"<p>The Oxford English Dictionary has announced that the word of 2013 is \u2018selfie\u2019. At first listen, it sounds as annoying as the action it denotes \u2013 taking a picture of yourself. But \u2018selfie\u2019 is also an example of language\u2019s malleability, and the frequency with which it\u2019s used means copywriters can\u2019t afford to ignore it, along with a host of other new terms.<br \/>\n\u2018Selfie\u2019 fought off tough competition to take the top spot. It was chosen because of the speed with which it\u2019s taken off \u2013 in the last year, use of the word in the English language has jumped by 17,000 percent. Fittingly, the first use of the word has been traced to an online forum back in 2002.<br \/>\nBelow you can find some of the other contenders for word of the year \u2013 terms that every contemporary copywriter should know:<\/p>\n<ul>\n<li><strong>Bedroom tax. <\/strong>Unless you\u2019re campaigning for the Labour Party you\u2019re unlikely to use this term professionally, but you\u2019ll hear it again and again. Whatever your politics, it\u2019s a great example of the importance of language to campaigns of any sort.<\/li>\n<li><strong>Bitcoin.\u00a0<\/strong>You might well be trading them in the future, so it\u2019s important to know your bitcoins from your pounds. This new noun refers to a digital currency that spiked in the middle of the year, but now seems to have mellowed.<\/li>\n<li><strong>Schmeat.\u00a0<\/strong>Vegetarians turn away. Schmeat is synthetic meat produced from biological tissue, and the first in-vitro burger was cooked as recently as August. If you\u2019re good at writing about food, you won\u2019t struggle to pick out the USPs<\/li>\n<li><strong>Showrooming.\u00a0<\/strong>In case you hadn\u2019t realised the importance of digital marketing, showrooming means visiting shops to check out products, before buying them at a lower price online.<\/li>\n<li><strong>Twerk.\u00a0<\/strong>Twerk is a verb, and not a very good one. We\u2019d recommend avoiding it at all cost.<\/li>\n<\/ul>\n<p>If you need a team of copywriters with a real grasp of today\u2019s English language, <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">contact<\/a> Stratton Craig to find out more about our services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Oxford English Dictionary has announced that the word of 2013 is \u2018selfie\u2019. At first listen, it sounds as annoying as the action it denotes \u2013 taking a picture of yourself. But \u2018selfie\u2019 is also an example of language\u2019s malleability, and the frequency with which it\u2019s used means copywriters can\u2019t afford to ignore it, along [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70365","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2013, in a word - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/2013-in-a-word-selfie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2013, in a word - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"The Oxford English Dictionary has announced that the word of 2013 is \u2018selfie\u2019. 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