People from all around the world are mourning Nelson Mandela. His efforts to end Apartheid in South Africa are now legendary, along with his commitment to peaceful protest and forgiveness. But Mandela was a man of words as well as actions \u2013 his speeches will endure almost as long as his deeds.
\nAs copywriters we always appreciate good use of language, and at a time when political jargon is more prevalent than ever, it\u2019s refreshing to look back at some of Mandela\u2019s most powerful statements:<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Education is the most powerful weapon which you can use to change the world. <\/strong>This is a noble sentiment well expressed, and we\u2019re hearing it echoed by today\u2019s inspirational figures like Malala Yousafazi.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Resentment is like drinking poison and then hoping it will kill your enemies. <\/strong>\u00a0Mandela spent more than 27 years in prison but was famously forgiving of those who imprisoned him. The beauty of this statement is it resonates with every one of us \u2013 whether you\u2019re sulking after losing a football match, or pushing your way onto a packed tube train.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If you talk to a man in a language he understands, that goes to his head.<\/strong>If you talk to him in his language, that goes to his heart. <\/strong>This could be a mantra for any copywriter. If you use language your audience can\u2019t identify with, you\u2019ll struggle to engage them.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It always seems impossible until it\u2019s done.<\/strong>It\u2019s an idea that\u2019s been repeated many times throughout the years, but when you consider Mandela\u2019s achievements this quote takes on more poignancy.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered.<\/strong>If Nelson Mandela\u2019s way with words remained in any doubt, this statement confirms it.<\/p>\n Nelson Mandela may have passed on, but the world\u2019s continues to reveal great people, great speakers and great writers. The power of words continues to prevail at the best and worst of times.<\/p>\n","protected":false},"excerpt":{"rendered":" People from all around the world are mourning Nelson Mandela. His efforts to end Apartheid in South Africa are now legendary, along with his commitment to peaceful protest and forgiveness. But Mandela was a man of words as well as actions \u2013 his speeches will endure almost as long as his deeds. As copywriters we […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70363","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\n