{"id":70362,"date":"2013-12-13T11:59:45","date_gmt":"2013-12-13T11:59:45","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-westons-cider\/"},"modified":"2013-12-13T11:59:45","modified_gmt":"2013-12-13T11:59:45","slug":"ad-of-the-week-westons-cider","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-westons-cider\/","title":{"rendered":"Ad of the week &#8211; Westons Cider"},"content":{"rendered":"<p>Christmas present wrapping is a nightmare of a task that we know all too well. As many of us here at Stratton Craig go home each evening in December and get stuck elbow-deep into reindeer-patterned paper and tape, we found the new ad from Westons Cider wryly amusing.<br \/>\nA recurring theme in advertising for cider is encouraging consumers to work for it a bit. This Christmassy version by Westons doesn\u2019t just inspire confidence &#8211; it\u2019s resolutely cheery. Making comparisons between mental agility and scissors, and treating unusually-shaped gifts like a puzzle round on the Krypton Factor, adds to the fun and the brand\u2019s sense of humour. There\u2019s even a cheeky pun on the word \u2018press\u2019 to continue the wordplay right to the end.<br \/>\nAs it\u2019s an ambient ad, we can\u2019t neglect talking about the typography. We\u2019ve counted at least six different typefaces, and the centre alignment of the text enhances the symmetrical design. Clever flipping and skewing in the word \u2018wonkiest\u2019, a pronounced pointy \u2018a\u2019 in \u2018sharp\u2019 and the large shadow behind \u2018endless\u2019 are all really clever yet subtle additions to the visual appeal. They may even have an impact on how you\u2019d imagine it being said out loud. The whole thing is superimposed onto a sheet of wrapping paper &#8211; the dreaded foe &#8211; and the bows, scissors and tape are nice 3D touches.<br \/>\nIf you\u2019ve seen an ad that\u2019s amused, inspired or even angered you, let us know about it.&nbsp;<a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get in touch<\/a>&nbsp;or send a tweet to&nbsp;<a href=\"https:\/\/twitter.com\/strattoncraig\" target=\"_blank\" rel=\"noopener noreferrer\">@strattoncraig<\/a>&nbsp;with a link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas present wrapping is a nightmare of a task that we know all too well. As many of us here at Stratton Craig go home each evening in December and get stuck elbow-deep into reindeer-patterned paper and tape, we found the new ad from Westons Cider wryly amusing. A recurring theme in advertising for cider [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70362","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the week - Westons Cider - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-westons-cider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the week - Westons Cider - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Christmas present wrapping is a nightmare of a task that we know all too well. 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