{"id":70360,"date":"2013-12-18T14:51:54","date_gmt":"2013-12-18T14:51:54","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/copywriting-predictions\/"},"modified":"2013-12-18T14:51:54","modified_gmt":"2013-12-18T14:51:54","slug":"copywriting-predictions","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/copywriting-predictions\/","title":{"rendered":"Our copywriting predictions for 2014"},"content":{"rendered":"<p>Christmas is around the corner and the New Year won\u2019t be far behind \u2013 so let\u2019s take a look at how the world of <a href=\"https:\/\/www.strattoncraig.com\/us\/\">copywriting<\/a> could change in 2014. Our four inventive predictions are:<br \/>\n<strong>Nibble-size copy.<\/strong> Vine\u2019s six-second masterpieces and the unstoppable rise of Twitter have shown that super short content is still in demand. So why stop at bite-size? \u2018Nibble-size\u2019 could become the new way to be succinct and get to the heart of what consumers want. Essentially, most copywriting carries the same short, sharp message: \u2018Buy this.\u2019<br \/>\n<strong>Ambient ads in essay format.<\/strong> Going completely the other way, we might well see ads on public transport taking a much longer, more engaging narrative route. Long copy works well when your audience is stood in front of it for 10 minutes or more, so giving them something genuinely interesting to look at may pay off.<br \/>\n<strong>Real-time reactions.<\/strong> Let\u2019s say you\u2019re browsing on a website. Something\u2019s caught your eye&#8230; but maybe later. Suddenly, there\u2019s a message from the site in your inbox. \u2018We saw you were looking at this &#8230;\u2019 It knows! The ability to send tailored content to consumers in real time based on their purchase behaviour is a vital advantage. Making the conversation relevant and personal down to a one-to-one level inspires confidence and trust that a brand genuinely understands its audience.<br \/>\n<strong>Instant connections on a personal level.<\/strong> E-newsletters already come with your name on, and retail websites cheerily greet you when you\u2019ve signed in. But what if the next site you visited said \u2018Hi there, name!\u2019 without prompting? The new generation of smartphones permanently logged in to social media can send data you choose to make public to these sites. Savvy marketers and copywriters could start to put content in place that talks to you as if it REALLY knows you.<br \/>\nDo you think we\u2019re on to something \u2013 or are these ideas a little too far out for the next 12 months? <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">Let us know what you think<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas is around the corner and the New Year won\u2019t be far behind \u2013 so let\u2019s take a look at how the world of copywriting could change in 2014. Our four inventive predictions are: Nibble-size copy. Vine\u2019s six-second masterpieces and the unstoppable rise of Twitter have shown that super short content is still in demand. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,448],"tags":[],"class_list":["post-70360","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our copywriting predictions for 2014 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/copywriting-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our copywriting predictions for 2014 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Christmas is around the corner and the New Year won\u2019t be far behind \u2013 so let\u2019s take a look at how the world of copywriting could change in 2014. 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