{"id":70359,"date":"2014-01-03T08:50:37","date_gmt":"2014-01-03T08:50:37","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/cameron-nye-speech-vocabulary\/"},"modified":"2014-01-03T08:50:37","modified_gmt":"2014-01-03T08:50:37","slug":"cameron-nye-speech-vocabulary","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/cameron-nye-speech-vocabulary\/","title":{"rendered":"Cameron’s New Year speech was more than a formality"},"content":{"rendered":"

It\u2019s common knowledge that in modern politics, the choice of words used can be as significant as the actual proposals they describe. Spin doctors are an integral part of any candidate\u2019s election campaign team, as they seek to sway they electorate with grandiose initiatives and rousing speeches. Such is their significance, we now have Alistair Campbell as a household name.
\nDavid Cameron\u2019s New Year\u2019s Eve speech was a prime example of a focus on diction from the Tory communications team, with the aim of presenting a more caring image as we move into 2014. Cameron\u2019s time in office has been mixed, with many claiming that the Eton-educated PM is out of touch with the modern working Briton. This latest speech suggests a move to better connect with voters using a key weapon from the copywriters armoury \u2013 engagement.
\nThe Scottish independence referendum was a major topic, and Cameron was keen to persuade the Scots to vote \u2018no\u2019. He addressed them directly, commenting that \u201cour family of nations is at its best when we work together with shared interest and common purpose\u201d, suggesting that Scottish independence would be akin to a divorce. The children and grandchildren were then brought into it, with talk of building a better future for them to accentuate the point.
\nThe speech was certainly a more human approach compared to those delivered previously, with plenty of \u2018we\u2019 and \u2018our\u2019 creating a sense of unity and shared responsibility. Positive action verbs featured heavily, with \u2018plan\u2019, \u2018deliver\u2019, and \u2018secure\u2019 signifying a commitment from the party in the long term \u2013 perhaps a nod to the 2015 general election.
\nThe opportunity to get one over on your rivals is rarely missed in politics, and Cameron made sure to mention the poor economic health that was \u2018inherited\u2019 from the previous administration. \u2018Deficit\u2019, \u2018dragging\u2019, and \u2018out-of-shape\u2019 featured when referring to the Labour party, swiftly countered with \u2018progress\u2019 and \u2018discipline\u2019 when mentioning the Conservative\u2019s solutions.
\nOverall, the speech employed a number of persuasive and engaging techniques that seasoned writers use frequently to effectively convey their desired message. To discover how Stratton Craig will help you to better connect with your audience, please contact us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s common knowledge that in modern politics, the choice of words used can be as significant as the actual proposals they describe. Spin doctors are an integral part of any candidate\u2019s election campaign team, as they seek to sway they electorate with grandiose initiatives and rousing speeches. Such is their significance, we now have Alistair […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70359","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\nCameron's New Year speech was more than a formality - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/cameron-nye-speech-vocabulary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cameron's New Year speech was more than a formality - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"It\u2019s common knowledge that in modern politics, the choice of words used can be as significant as the actual proposals they describe. Spin doctors are an integral part of any candidate\u2019s election campaign team, as they seek to sway they electorate with grandiose initiatives and rousing speeches. 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