{"id":70355,"date":"2014-01-17T15:43:01","date_gmt":"2014-01-17T15:43:01","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-go-compare\/"},"modified":"2014-01-17T15:43:01","modified_gmt":"2014-01-17T15:43:01","slug":"ad-of-the-week-go-compare","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-go-compare\/","title":{"rendered":"Ad of the Week: Go Compare’s ‘Llandofsavingmoney…’"},"content":{"rendered":"

When was the last time you saw a picture of a faraway place and thought, \u201cI want to go there some day\u201d? For us, it was when we recently spotted this advert focusing on the hometown of Go Compare\u2019s spokes-tenor Gio Compario.
\nThe new campaign by Fold7 sees Compario go back to his roots, commandeering a coach full of tourists on a daytrip through the Welsh countryside in search of savings. Shockingly, he manages not to sing, hum or otherwise make noise for most of the journey \u2013 which is fine by us, as the key to this integrated campaign is some clever wordplay. The name of their destination is the most important part of the ad.
\nThe town of LlandofsavingmoneyandgettingtherightdealgogoGoCompare is clearly based on that other near unpronounceable place in Wales, right down to the \u2018gogogo\u2019 bit. And once the creative team had the country firmly stuck in their heads, they ran with the entire concept. Even the first TV spot has the familiar dulcet tones of local boy Tom Jones in the background and the obligatory scene-setting clips of grazing sheep along the way.
\nIt\u2019s such a brilliant idea (in one, very long and clever word) that we wished we\u2019d thought of it first.
\nSpotted an amazing ad of the week? Snap a picture and tweet it @strattoncraig<\/a>, or e-mail us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When was the last time you saw a picture of a faraway place and thought, \u201cI want to go there some day\u201d? For us, it was when we recently spotted this advert focusing on the hometown of Go Compare\u2019s spokes-tenor Gio Compario. The new campaign by Fold7 sees Compario go back to his roots, commandeering […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,414],"tags":[],"class_list":["post-70355","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-tone-of-voice-us"],"acf":[],"yoast_head":"\nAd of the Week: Go Compare's 'Llandofsavingmoney...' - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-go-compare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week: Go Compare's 'Llandofsavingmoney...' - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"When was the last time you saw a picture of a faraway place and thought, \u201cI want to go there some day\u201d? 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