{"id":70353,"date":"2014-01-23T16:37:08","date_gmt":"2014-01-23T16:37:08","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/importance-of-proofreading\/"},"modified":"2014-01-23T16:37:08","modified_gmt":"2014-01-23T16:37:08","slug":"importance-of-proofreading","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/importance-of-proofreading\/","title":{"rendered":"The importance of proofreading to great copy"},"content":{"rendered":"

All copywriters value feedback to help them develop, but avoidable errors rarely provide opportunities to learn \u2013 aside from the lesson that greater attention is needed! With thorough proofreading, you can limit the occurrence of errors and guarantee faultless copy more often.
\nAside from highlighting mistakes, proofreading is important to ensure brand messages and tone of voice are consistent with all other communications to maximise their impact. In the online environment, customers are impatient and less tolerant of bland content as they can quickly navigate elsewhere. Flawless copy is therefore of even greater importance, as it could mean the difference between making a sale or switching a customer off.
\nRead on for proofreading tips to ensure an immaculate and on-message final draft.
\nTake a time out<\/strong>
\nBetween writing and proofreading, take some time to clear your mind and relax before going back to the copy. You\u2019ll find that your mind is more alert to errors as you\u2019re no longer in writing mode.
\nEnlist the help of others<\/strong>
\nBy asking a colleague or peer to proofread copy, you\u2019ll gain the benefit of a fresh pair of eyes and a second opinion. It is of course important that the person you ask has strong written skills, and you may find they provide a perspective you hadn\u2019t considered.
\nSlow down<\/strong>
\nProofread below a normal reading pace, and maintain a steady speed so you can consider each word as it passes. You\u2019re more likely to spot small errors, so make sure you allocate enough time at the end of a job for a relaxed proofread.
\nRead out loud<\/strong>
\nWhen you read copy out loud, you get the added benefit of hearing the words as well as seeing them. This is particularly advantageous when checking tone of voice and brand language.
\nProof a hard copy<\/strong>
\nEven if the copy produced is intended for the web, print a hard copy to proofread. You\u2019ll most likely find that it feels like a more natural way to proofread and is therefore more effective.
\nProofreading is just one part of the written communications process, discover the rest by contacting us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

All copywriters value feedback to help them develop, but avoidable errors rarely provide opportunities to learn \u2013 aside from the lesson that greater attention is needed! With thorough proofreading, you can limit the occurrence of errors and guarantee faultless copy more often. Aside from highlighting mistakes, proofreading is important to ensure brand messages and tone […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70353","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\nThe importance of proofreading to great copy - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/importance-of-proofreading\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of proofreading to great copy - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"All copywriters value feedback to help them develop, but avoidable errors rarely provide opportunities to learn \u2013 aside from the lesson that greater attention is needed! 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