{"id":70347,"date":"2014-02-13T17:03:59","date_gmt":"2014-02-13T17:03:59","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/print-not-dead-marketing-tool\/"},"modified":"2014-02-13T17:03:59","modified_gmt":"2014-02-13T17:03:59","slug":"print-not-dead-marketing-tool","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/print-not-dead-marketing-tool\/","title":{"rendered":"Print isn&#8217;t dead as a marketing tool"},"content":{"rendered":"<p>The notion that print publications will soon cease to exist is an almost universally held belief, with internet-connected devices making ink and paper archaic tools.<br \/>\nMany businesses are choosing to increase their digital ad budgets while phasing out physical brochures and dropping direct mail completely, but what does this mean for the now non-traditional marketing vessel of print?<br \/>\nFor firms who choose to keep it amongst their promotional itinerary, advantages remain:<br \/>\n<strong>There\u2019s no need to shout loudest<\/strong><br \/>\nSpam is the new junk mail, clogging up our inboxes rather than our door mats. As a result, people\u2019s acceptance of printed promotions is increasing, and conversions are still a real possibility with the right message. With less competition there is no need to shout the loudest to get your point across, and with compelling copy your message can be whispered and still have a big impact.<br \/>\n<strong>The draw of a tangible item<\/strong><br \/>\nEach day it seems we become more and more entrenched in the digital world, with internet connectivity now even possible on London Underground platforms. Digital is now the dominant platform for many promotions, but by deviating from the norm it\u2019s possible to stimulate intrigue amongst potential customers. Print hasn\u2019t become obsolete, it\u2019s just viewed differently by audiences, and messages need to be adapted as a result.<br \/>\n<strong>Greater targeting<\/strong><br \/>\nWith tangible marketing collateral, you can choose precisely where it is placed to maximise its potential. Posters, flyers and brochures can be positioned at destinations you know your customers frequent, whereas the digital world is a vast landscape where people don\u2019t stand still for long. Publications on related niche topics allow you to reach audiences with a specific interest in your product or service, and more impactful language can be used as you don\u2019t necessarily need to cater to the layman.<br \/>\nPrint may no longer be the cool kid on the block, but it\u2019s now unconventional label could be the catalyst for a resurge when marketers rediscover its benefits. As much as the medium changes, one key element will remain \u2013 the need to choose the right words for the right audience.<br \/>\nOur <a href=\"https:\/\/www.strattoncraig.com\/services\/copywriting\/\">copywriters<\/a> have written for the biggest brands across all mediums, so why not <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">contact us<\/a> today to discuss your requirements, you could even write us a letter\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The notion that print publications will soon cease to exist is an almost universally held belief, with internet-connected devices making ink and paper archaic tools. Many businesses are choosing to increase their digital ad budgets while phasing out physical brochures and dropping direct mail completely, but what does this mean for the now non-traditional marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70347","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print isn&#039;t dead as a marketing tool - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/print-not-dead-marketing-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print isn&#039;t dead as a marketing tool - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"The notion that print publications will soon cease to exist is an almost universally held belief, with internet-connected devices making ink and paper archaic tools. 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