{"id":70346,"date":"2014-02-14T09:12:13","date_gmt":"2014-02-14T09:12:13","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-lotr\/"},"modified":"2014-02-14T09:12:13","modified_gmt":"2014-02-14T09:12:13","slug":"ad-of-the-week-lotr","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-lotr\/","title":{"rendered":"Ad of the Week – One Ad To Rule Them All"},"content":{"rendered":"

We\u2019ve cheated a little bit this week to bring you some excellent copywriting<\/a> in advertising. Not only are none of these ads real, all of the straplines are existing quotes from the Lord of the Rings trilogy.
\nValerio Amaro is studying at the Berlin branch of the famed Miami Ad School, and happens to be quite a big Tolkien fan. He put his love of LOTR into some ad concepts for big brands with surprisingly accurate results \u2013 you\u2019d be forgiven for thinking these posters were real.
\nThe concepts include ideas for Ryanair, Absolut Vodka, Listerine mouthwash and Skype. There are too many great ideas to list (and the Durex ad might be too much for some). There\u2019s much debate in the office but our top three would have to be:
\nFly, you fools!<\/span> \u00a0– Ryanair
\nNot all who wander are lost. <\/span>– TomTom
\nI am never late, nor early. I arrive precisely when I mean to.<\/span> – Rolex
\nWhat we really like about this idea is how well the meaning of the quotes translates to match the brand they\u2019re paired with. The art direction for each piece is also lovely, but the words always take centre stage for each example. \u00a0It\u2019s also easy to see many of these running as part of full advertising campaigns.
\nWe\u2019ve always got an eye out for snappy copy and inspired ideas. Share any great ads you see with us \u2013 we found this on Twitter, so feel free to tweet us with your picks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve cheated a little bit this week to bring you some excellent copywriting in advertising. Not only are none of these ads real, all of the straplines are existing quotes from the Lord of the Rings trilogy. Valerio Amaro is studying at the Berlin branch of the famed Miami Ad School, and happens to be […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70346","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\nAd of the Week - One Ad To Rule Them All - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-lotr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - One Ad To Rule Them All - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve cheated a little bit this week to bring you some excellent copywriting in advertising. 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