{"id":70345,"date":"2014-02-20T08:37:07","date_gmt":"2014-02-20T08:37:07","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/content-marketing-predictions\/"},"modified":"2014-02-20T08:37:07","modified_gmt":"2014-02-20T08:37:07","slug":"content-marketing-predictions","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/content-marketing-predictions\/","title":{"rendered":"What does 2014 hold for the world of content marketing?"},"content":{"rendered":"

As something of a hobby alongside our\u00a0<\/span>copywriting<\/a>, we like to try our hand at fortune telling. January is always a month of predictions, so we\u2019re throwing our crystal ball into the ring with\u00a0five forecasts for content trends in\u00a02014<\/span><\/p>\n

Copy that comes in nibble-size chunks.<\/strong>\u00a0Yes, we do usually say \u2018bite-size\u2019, but in this particular case we\u2019re thinking smaller rather than bigger. Just look at any of the six-second epics on Vine or a well-crafted tweet to see how effective tiny content can be. \u2018Nibble-size\u2019 could well be this year\u2019s buzzword for succinct copy that gets right to the point. We\u2019re already championing it as a late autumn addition to the OED. It can\u2019t be any worse than \u2018LOL\u2019.<\/p>\n

Outdoor ads that look more like dissertations.<\/strong>\u00a0We know that when online, readers have much shorter attention spans. On the bus or waiting for the next Tube, however, they\u2019ve got much longer to read and digest your message \u2013 and what else are they going to occupy their time with? There\u2019s obviously no sense in writing to an essay length if there\u2019s no need, but using that space and freedom to outline every salient point frequently results in a very well informed and confident consumer.
\nA new wave of marketers with lightning reflexes<\/strong>. Real-time marketing is one of the hot trends for 2014, and should arguably already be a key aspect of online strategy for retailers in particular. Imagine you\u2019re window shopping on your favourite online marketplace. That\u2019s a nice pair of shoes… but you\u2019ll buy them later. Not long after, you have a new email:\u00a0\u201cHey, we noticed you admiring our boots. Want 20% off?\u201d That combination of highly personal comms and a unique offer is nigh on irresistible, especially when targeted at the perfect stage of the purchase process.
\nWebsites that make friends.<\/strong>\u00a0Customisation on e-newsletters, mail shots and online account details mean you already receive tailored content with your name all over it. But what if a website didn\u2019t need prompting \u2013 or any of your personal information entered manually beforehand \u2013 to recognise you? New smartphones that keep you constantly logged in on social media can automatically transmit any data you opt to make public. This new source of information gives well-coded websites the chance to deliver\u00a0individually personalised content<\/a>\u00a0for mobile browsers.
\nAre any of these developments really on the cards, or do you think we\u2019re looking further into the future than just this year?\u00a0Give us your views<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As something of a hobby alongside our\u00a0copywriting, we like to try our hand at fortune telling. January is always a month of predictions, so we\u2019re throwing our crystal ball into the ring with\u00a0five forecasts for content trends in\u00a02014 Copy that comes in nibble-size chunks.\u00a0Yes, we do usually say \u2018bite-size\u2019, but in this particular case we\u2019re […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,448],"tags":[],"class_list":["post-70345","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\nWhat does 2014 hold for the world of content marketing? - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/content-marketing-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does 2014 hold for the world of content marketing? - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"As something of a hobby alongside our\u00a0copywriting, we like to try our hand at fortune telling. 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