{"id":70342,"date":"2014-03-03T18:23:40","date_gmt":"2014-03-03T18:23:40","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-lipton\/"},"modified":"2014-03-03T18:23:40","modified_gmt":"2014-03-03T18:23:40","slug":"ad-of-the-week-lipton","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-lipton\/","title":{"rendered":"Ad of the Week &#8211; Lipton &#8216;Be More Tea&#8217;"},"content":{"rendered":"<p>It might be that we\u2019re slightly late to the party this week, as we\u2019re covering an ad that\u2019s already been an <a href=\"http:\/\/www.thedrum.com\/news\/2014\/03\/02\/ad-day-lipton-be-more-tea\" target=\"_blank\" rel=\"noopener\">Ad of the Day on the Drum<\/a>. We, however, decided that we like this one so much we\u2019re devoting our weekly post to it. As you\u2019d expect, we\u2019ll take a copy-centric look at the ad instead &#8211; and as typical Brits we do rather love tea.<br \/>\nLipton has scored something of a coup for their latest ad campaign by bringing in The Muppets to promote their tea. This particular clip was made to be shown during the Oscars and is part of a wider push in America, so naturally they pulled out all the stops to get an all-star cast.<br \/>\n<a href=\"http:\/\/www.youtube.com\/watch?v=O_LJVfKN2iI\" target=\"_blank\" rel=\"noopener\">You can see the ad on YouTube<\/a>.<br \/>\nSeemingly hundreds of \u2018Animals\u2019 take the place of New Yorkers in the clip, barking out their clipped sentences as they move through the city hustle and bustle. Their trademark short, sharp and brash style of delivery definitely mimics the no-nonsense attitude of the city\u2019s residents.<br \/>\nKermit, on the other hand, breezes down the boulevards and avenues fuelled by laid-back Lipton tea. He\u2019s unfailingly nice to everyone, and actually speaks in full sentences whenever he opens his puppet mouth. We also get to see Miss Piggy being uncharacteristically polite as she sits in the back of an iconic yellow taxi \u2013 as you\u2019d expect, that fa\u00e7ade quickly drops when the driver tries to take a shortcut. A quick glug of some ice tea and she\u2019s calm once more.<br \/>\nWe do have to admit that the slogan\u2019s a little familiar \u2013 in fact, \u2018Be More Dog\u2019 from O2 is <a href=\"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-o2\/\" target=\"_blank\" rel=\"noopener\">a previous AOTW<\/a> here. That said, anything that encourages people to \u2018be more\u2019 or \u2018do more\u2019 gets a thumbs up for motivational tactics. Both campaigns aimed to bring consumers a positive mindset for every day and inspire them to try, do and experience something different. That\u2019s a message we can definitely get behind.<br \/>\nLet us know what you think of \u2018Be More Tea\u2019 or <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">suggest our next Ad of the Week<\/a>. We\u2019re also on Twitter <a href=\"https:\/\/twitter.com\/strattoncraig\" target=\"_blank\" rel=\"noopener\">@strattoncraig<\/a> where Lipton\u2019s also using the #BeMoreTea hashtag.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It might be that we\u2019re slightly late to the party this week, as we\u2019re covering an ad that\u2019s already been an Ad of the Day on the Drum. We, however, decided that we like this one so much we\u2019re devoting our weekly post to it. As you\u2019d expect, we\u2019ll take a copy-centric look at the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70342","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the Week - Lipton &#039;Be More Tea&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-lipton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - Lipton &#039;Be More Tea&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"It might be that we\u2019re slightly late to the party this week, as we\u2019re covering an ad that\u2019s already been an Ad of the Day on the Drum. 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