{"id":70328,"date":"2014-04-09T17:03:08","date_gmt":"2014-04-09T16:03:08","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/magazines\/"},"modified":"2014-04-09T17:03:08","modified_gmt":"2014-04-09T16:03:08","slug":"magazines","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/magazines\/","title":{"rendered":"Musings, messages and marketing: the many merits of company magazines"},"content":{"rendered":"

Let\u2019s stick with the letter \u2018M\u2019 for a moment. M is for magazines. \u2018Mmm\u2019 is the sound someone makes when flicking through a magazine. It\u2019s a casual kind of \u2018Mmm\u2019. One that goes well with a cup of tea and an expression of curiosity. That\u2019s because magazines are a rather different kind of marketing tool. They don\u2019t jump out at or demand your customer\u2019s attention. Instead, they gently nudge it with interesting visuals and headlines that promise to inspire and enlighten.
\nA magazine may sit on a desk or coffee table for a day or two before the light catches it in just the right way or the reader happens to have a few moments to spare. Then its pages are turned and intrigue is awakened and suddenly your reader is deep into a feature, tickled by a funny news story or learning about the success of one of your employees.
\nAnd that\u2019s it \u2013 you\u2019ve made a connection.
\nWhat it means to make a connection <\/strong>
\nA meandering journey through a magazine should allow your reader to peel back the layers of your company. They should become acquainted with your firm\u2019s personality and understand what motivates your staff. They should feel certain you\u2019re setting high standards for ethics in business and even begin to see the world in a different light thanks to your commentary on a particular area of expertise. They should understand your history and gain some insight into your future.
\nThat\u2019s the power of a company magazine. It gets under your reader\u2019s skin and gets their cogs turning long after its cover is closed. And when they need the support of someone with your services or meet someone else who does, it\u2019s the same impactful features that will spring to mind.
\nCreating a close-knit community <\/strong>
\nAnd in the compilation and internal circulation of your magazine, a shared sense of identity will also emerge within your firm. Regular magazine content forces reflection that many companies would otherwise fail to make time for. It presents your team with words of wisdom from the founders and directors helping to determine the future of the firm. It aligns people in a common mission to continue impressing customers with its feats of innovation, sustainability and thought leadership.
\nOf course, a company magazine takes work. That\u2019s what Stratton Craig is here for. We create content for a number of clients, including VINCI Construction UK<\/a>, who continue to use magazines as an important tool for winning work, supporting company cohesion and simply telling the world what they\u2019re up to.
\nIf a magazine is something you\u2019d like to muse over \u2013 or if you\u2019d like to enhance your current editorial offering \u2013 we\u2019d be happy to talk you through key processes for effective messaging. Contact us<\/a>\u00a0today to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s stick with the letter \u2018M\u2019 for a moment. M is for magazines. \u2018Mmm\u2019 is the sound someone makes when flicking through a magazine. It\u2019s a casual kind of \u2018Mmm\u2019. One that goes well with a cup of tea and an expression of curiosity. That\u2019s because magazines are a rather different kind of marketing tool. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[505,314,326,320,322],"tags":[],"class_list":["post-70328","post","type-post","status-publish","format-standard","hentry","category-construction-copywriting-us","category-copywriting-us","category-integrated-report-writing-us","category-report-writing-us","category-sustainability-report-writing-us"],"acf":[],"yoast_head":"\nMusings, messages and marketing: the many merits of company magazines - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/magazines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Musings, messages and marketing: the many merits of company magazines - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s stick with the letter \u2018M\u2019 for a moment. 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