{"id":70313,"date":"2014-05-02T17:03:35","date_gmt":"2014-05-02T17:03:35","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/rightmove-happy-home\/"},"modified":"2014-05-02T17:03:35","modified_gmt":"2014-05-02T17:03:35","slug":"rightmove-happy-home","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/rightmove-happy-home\/","title":{"rendered":"Ad of the Week &#8211; Rightmove &#039;Find Your Happy&#039;"},"content":{"rendered":"<p>In keeping with the imaginative language used by estate agents up and down the country, Rightmove is vividly describing dream houses in their new \u2018Find Your Happy\u2019 ads.<br \/>\nAttempting to read between the lines in a property listing is always fun. Could \u2018rustic\u2019 perhaps mean that it needs a lick of paint and some WD-40 on the front gate? Does \u2018desirable location\u2019 equate to \u2018middle of nowhere\u2019 &#8211; because that way the neighbours can\u2019t see you singing into your hairbrush?<br \/>\nRightmove\u2019s take is that your home is whatever you choose to make it. If you live by the sea and want to call your round windows \u2018portholes\u2019 in keeping with the theme, then good for you. There are plenty of sayings on the subject:<br \/>\nHome is where the heart is<br \/>\nWherever I lay my hat, that\u2019s my home<br \/>\nHome sweet home<br \/>\nThe copy is always careful to use the friendly \u2018home\u2019 (like all of the above examples) as opposed to the more detached \u2018house\u2019. Yes, that was a pun too. One of the ads plays on the old \u2018an English person\u2019s home is their castle\u2019 adage, giving the distinct impression of a council flat with a moat around it.<br \/>\nThe posters are just as colourful as the words, which conjure up images of happy, cosy homes filled with life and laughter. Stars, butterflies, balloons, leaves and kites in the background all have \u2018the sky\u2019 as a common theme. Perhaps they\u2019re subconsciously encouraging future homeowners to be more ambitious in their desires \u2013 the sky\u2019s the limit.<br \/>\nOne of these posters even starts with the word(?) \u2018yay\u2019. Another one begins with \u2018ooh\u2019, and a third uses \u2018ahh\u2019 to complete the list of things usually said while viewing houses (or fireworks). There\u2019s been a big trend recently for brands to write in the same way that their audience would talk, and from these examples that\u2019s set to continue.<br \/>\nAs for the strapline, \u2018Find Your Happy\u2019, it\u2019s a turn of phrase used as an inspirational saying to motivate people. The line\u2019s a call to action \u2013 go on, get out there and find something to call your own that makes you smile.<br \/>\nWhat would really make us happy (as well as a mansion of our own) is for our followers on Twitter to suggest their favourite ads. Tweet <a href=\"http:\/\/www.twitter.com\/strattoncraig\">@strattoncraig<\/a> with your ideas, and follow up with one telling us why it made you smile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In keeping with the imaginative language used by estate agents up and down the country, Rightmove is vividly describing dream houses in their new \u2018Find Your Happy\u2019 ads. Attempting to read between the lines in a property listing is always fun. Could \u2018rustic\u2019 perhaps mean that it needs a lick of paint and some WD-40 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70313","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the Week - Rightmove &#039;Find Your Happy&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/rightmove-happy-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - Rightmove &#039;Find Your Happy&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"In keeping with the imaginative language used by estate agents up and down the country, Rightmove is vividly describing dream houses in their new \u2018Find Your Happy\u2019 ads. Attempting to read between the lines in a property listing is always fun. 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