{"id":70307,"date":"2014-05-22T16:11:12","date_gmt":"2014-05-22T16:11:12","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-to-give-your-best-interview\/"},"modified":"2014-05-22T16:11:12","modified_gmt":"2014-05-22T16:11:12","slug":"how-to-give-your-best-interview","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-to-give-your-best-interview\/","title":{"rendered":"How to give your best interview"},"content":{"rendered":"

Copywriters often rely on interviews to get hold of the information they need to write web content<\/a>, customer facing promotional materials, stakeholder magazines<\/a> and more. What you say \u2013 and how you say it \u2013 goes a long way in helping us to understand your key messages and phrase them in the right way.
\nYou can follow these tips before and during an interview to ensure you and your company come across in the best possible light.
\nAsk to see the questions beforehand<\/strong>
\nThis serves two useful purposes: it gives us an opportunity to ensure we\u2019re not missing any key themes, and it gives you time to reflect on the topics. You might even want to refer to your latest mission statement or bounce ideas off your colleagues so you can paint a fuller picture of your company\u2019s values.
\nDig out any relevant stats <\/strong>
\nAre you holding onto any facts and figures that help to emphasise your firm\u2019s unique capabilities? For example, if you\u2019re voted best in the country for providing a particular service, or your sustainable practices<\/a> have been commended, don\u2019t be shy about your good work. Having this information to hand will help to highlight your company\u2019s achievements from the moment you say \u2018hello\u2019.
\nPrepare some sound bites <\/strong>
\nIt can also be useful to think about the phrases your colleagues tend to use when speaking with customers or business partners. Consider the reasons you founded or joined your firm, or perhaps its values, mission and vision, and write down a few quote-worthy statements that help to summarise its finest qualities.
\nTake a few deep breaths <\/strong>
\nJust before you begin an interview, take a few moments to slow down. You may feel nervous about answering questions about yourself, or your brain may be buzzing with all of the information you want to transfer. These are the kinds of things that can cause anyone to speak too quickly or miss out important points. Give yourself enough time to relax and make notes beforehand and you\u2019ll feel more confident and calm throughout the interview.
\nCorrect us whenever necessary <\/strong>
\nIt\u2019s possible that we\u2019ll interpret something you\u2019ve said incorrectly or ask a question that doesn\u2019t make sense. Be ready to jump in to set us right or ask us for clarification. The interview will be more informative and effective if we\u2019re both on the same page.
\nSpeak naturally <\/strong>
\nAn interview needn\u2019t be a formal exchange. The more comfortable you are, the better we get to know you and learn about your company\u2019s corporate culture. Feel free to make jokes or ask us questions, just as you would in a normal conversation.
\nFollow up with interesting material <\/strong>
\nThis isn\u2019t always necessary, but it can sometimes be useful to forward materials you\u2019ve mentioned during the interview. Previous examples of content, case studies, corporate statements and more can help us portray your story more effectively.
\nLearning about our clients and their employees is one of the best aspects of our job. Copywriters love to tell stories, which means we love to listen. If you have a story to tell, get in touch<\/a> with us today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Copywriters often rely on interviews to get hold of the information they need to write web content, customer facing promotional materials, stakeholder magazines and more. What you say \u2013 and how you say it \u2013 goes a long way in helping us to understand your key messages and phrase them in the right way. You […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70307","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\nHow to give your best interview - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-to-give-your-best-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to give your best interview - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Copywriters often rely on interviews to get hold of the information they need to write web content, customer facing promotional materials, stakeholder magazines and more. What you say \u2013 and how you say it \u2013 goes a long way in helping us to understand your key messages and phrase them in the right way. 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