{"id":70299,"date":"2014-06-19T17:11:36","date_gmt":"2014-06-19T17:11:36","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-tetley\/"},"modified":"2014-06-19T17:11:36","modified_gmt":"2014-06-19T17:11:36","slug":"ad-of-the-week-tetley","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-tetley\/","title":{"rendered":"Ad of the Week – Tetley ‘Quality Cuppas’"},"content":{"rendered":"

This year is the 175th<\/sup> anniversary of Tetley tea, and the brand is naturally taking a \u2018heritage\u2019 approach with their latest campaign.<\/p>\n

\n

There\u2019s something about the good old British brew that\u2019s heart-warming even before you take a sip. As we say, \u2018a nice<\/u> cup of tea\u2019 is a comfort \u2013 a cosy, relaxing magic potion to recharge our batteries with.
\nTetley deliberately uses the lovely and cosy term \u2018cuppa\u2019 for the most part, as does competitor Ty.phoo. \u2018Brew\u2019 is much more commonly used by Yorkshire Tea, and PG Tips is generally straightforward enough to just call it \u2018a cup of tea\u2019. It\u2019s always interesting to see the direction brands take with their copywriting<\/a> and which words they feel match the target audience.
\nNo matter which English dialect you speak in, you know a good beverage when you drink one. Several tea companies position themselves on just how carefully they pick their blends and how extensively they\u2019re tasted for quality. The latest Tetley ad\u2019s a little odd in that sense: the line \u2018…we\u2019ve spent 175 years crafting the perfect cuppa\u2019<\/em> arguably implies that in previous years it was still a work in progress. Even so, it\u2019s an effective way to emphasise the long history of the brand and the humble Tetley teabag.
\nThe mix of serious, heritage-style copy like\u2018You\u2019ve got to earn the right to be called Tetley\u2019<\/em> and the softer \u2018Blended \u2018til it\u2019s lovely\u2019<\/em> main slogan creates a nice juxtaposition of the serious business of tea making and the friendly Tetley tone of voice<\/a>. It almost makes us want to go and put the kettle on right now…
\nLooking to make your own content just as effective and welcoming to your audience? Arrange a cuppa and a chat with us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This year is the 175th anniversary of Tetley tea, and the brand is naturally taking a \u2018heritage\u2019 approach with their latest campaign. There\u2019s something about the good old British brew that\u2019s heart-warming even before you take a sip. As we say, \u2018a nice cup of tea\u2019 is a comfort \u2013 a cosy, relaxing magic potion […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70299","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\nAd of the Week - Tetley 'Quality Cuppas' - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-tetley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - Tetley 'Quality Cuppas' - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"This year is the 175th anniversary of Tetley tea, and the brand is naturally taking a \u2018heritage\u2019 approach with their latest campaign. 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