{"id":70297,"date":"2014-06-27T14:41:18","date_gmt":"2014-06-27T14:41:18","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-mullerlicious-nicole-scherzinger\/"},"modified":"2014-06-27T14:41:18","modified_gmt":"2014-06-27T14:41:18","slug":"ad-of-the-week-mullerlicious-nicole-scherzinger","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-mullerlicious-nicole-scherzinger\/","title":{"rendered":"Ad of the Week &#8211; &#8216;Mullerlicious&#8217;"},"content":{"rendered":"\n<p>M\u00fcller yoghurt created the memorable catch phrase \u2018M\u00fcllerlicious\u2019 to advertise its \u2018De Luxe\u2019 corner pots last year. The advert features pop sensation and Pussycat Doll Nicole Sherzinger, to appeal to their desired customer base and help the advert remain fresh and different.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.youtube.com\/watch?v=q0Mb_Jji4XM\"><strong>You can see the ad on YouTube.<\/strong><\/a><\/h2>\n\n\n<p>Nicole speaks in a silky, seductive voice, representing the smooth texture of the yoghurt. The use of a luxurious setting adds grandeur and splendour, reeling the audience in and subtly \u2018bigging up\u2019 the product. Gold-toned walls and furniture imply the regal superiority of the yoghurt compared to others, such as \u2018Yeo Valley\u2019 which takes a more humorous approach to advertising <a href=\"http:\/\/www.youtube.com\/watch?v=eOHAUvbuV4o\">by using rapping farmers<\/a>.<\/p>\n\n\n<p>Most importantly of all, \u2018mullerlicious\u2019 is memorable and noteworthy, directly linking the brand to the word and the feeling of \u2018delicious\u2019. Nicole is well known for her hobby of making up words, such as \u2018shamazing\u2019, during her time as an X-Factor judge. Since words are a vital link for any campaign, this ensures M\u00fcller has unique and individual branding and <a href=\"https:\/\/www.strattoncraig.com\/services\/copywriting\/\">copywriting<\/a>.<\/p>\n\n\n<p>Other brands have also put a spin on words for effective marketing, such as Nissan with its \u2018do you speak Micra?\u2019 advert. They invented \u2018spafe\u2019 (spontaneous and safe), \u2018smig\u2019 (small and big), \u2018thractical\u2019 (thrilling and practical) and \u2018luxurable\u2019 (luxurious and affordable). Similarly, Marketing Edinburgh produced \u2018Incredinburgh\u2019 as a new slogan to encourage people to visit the city.<\/p>\n\n\n<p>Playing with words creates a fun <a href=\"https:\/\/www.strattoncraig.com\/services\/tone-of-voice\/\">tone of voice<\/a>, which can be essential for a company in order to grab the audience&#8217;s attention. Even memorable dialogue works, such as \u201cHello, my precious M\u00fcller deluxe corner.\u201d from the TV spot. This contains a pretty obvious Lord of The Rings reference &#8211; as well as being said to empathise the tantalizing allure of the yoghurt&#8230; and how it deserves to be devoured in a confidential and secretive manner.<\/p>\n\n\n<p>Next time you notice an ad that is too good to ignore, let us know by tweeting us\u00a0<a href=\"https:\/\/twitter.com\/strattoncraig\" target=\"_blank\" rel=\"noopener noreferrer\">@strattoncraig<\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>About us <\/strong><\/h2>\n\n\n<p>As a copywriting company, we know how to give your content writing an engaging boost. Speak to us about our range of copywriting services. Whether you\u2019re a global brand or a start-up, we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fcller yoghurt created the memorable catch phrase \u2018M\u00fcllerlicious\u2019 to advertise its \u2018De Luxe\u2019 corner pots last year. The advert features pop sensation and Pussycat Doll Nicole Sherzinger, to appeal to their desired customer base and help the advert remain fresh and different. You can see the ad on YouTube. Nicole speaks in a silky, seductive [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-70297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the Week - &#039;Mullerlicious&#039; - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-mullerlicious-nicole-scherzinger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - &#039;Mullerlicious&#039; - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"M\u00fcller yoghurt created the memorable catch phrase \u2018M\u00fcllerlicious\u2019 to advertise its \u2018De Luxe\u2019 corner pots last year. 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