{"id":70295,"date":"2014-07-07T15:06:11","date_gmt":"2014-07-07T15:06:11","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/a-cinderella-story\/"},"modified":"2014-07-07T15:06:11","modified_gmt":"2014-07-07T15:06:11","slug":"a-cinderella-story","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/a-cinderella-story\/","title":{"rendered":"A Cinderella Story"},"content":{"rendered":"<h2>\u201cAfter all, I suppose it would be frightfully dull, and-and-and boring, and-and completely&#8230; Completely wonderful.\u201d<\/h2>\n<p style=\"text-align: right;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<strong>Cinderella, 1950<\/strong><\/p>\n<p>Internal communications has long held its title as the Cinderella of the comms disciplines. It\u2019s the function that traditionally focuses on quite mundane tasks and fulfilling the wishes of others across the organisation. While marketing, PR and social media steal all the glory and have fun at the metaphorical ball, without internal communications they wouldn\u2019t function half as well.<br \/>\nThe truth is that internal communications can change a business (for better or worse) \u2013 wave the magic wand and you can create something pretty special. But leave it to gather dust and things fall into a state of disrepair.<br \/>\n<strong>\u201cWell, hop in my dear. We can\u2019t waste time.\u201d<\/strong><br \/>\nAccording to a <a href=\"http:\/\/www.ioic.org.uk\/ioic-knows\/knowledge-bank\/gems-beware-the-perils-of-not-communicating.html\">recent article<\/a> on the Institute of Internal Communications website:<br \/>\n\u2018In many employee surveys across the private and public sector, there is a common refrain from employees: \u201ccommunications within the organisation are poor or non-existent\u201d this is particularly the case since the credit crunch.\u2019<br \/>\nMatch that with the fact that many headcounts have been reduced and job insecurity has increased and internal communications is one of the most vital tools a company has. It\u2019s the influencing factor in owning and controlling the changes that businesses in all sectors are constantly striving to achieve.<br \/>\n<strong>Getting your house in order<\/strong><br \/>\nGood internal communication requires many things \u2013 openness and transparency, clearly defined objectives, jargon-free language and regular contact. It should always be a conversation \u2013 it\u2019s not about talking at people, but more about understanding the best way to engage with them and the best mediums to use. It covers everything, not just written but also verbal and non-verbal touch points.<br \/>\n<strong>Happily ever after<\/strong><br \/>\nThe internal communications fairytale wouldn\u2019t be complete without a happy ending. The below may seem like out-of-reach miracles to some organisations, but with effective internal comms, they\u2019re not so hard to achieve after all:<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Mutual understanding of the business, and what is expected of each individual to achieve success<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Motivation and empowerment<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Efficiency and productivity<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Smoother change management and decision making<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Coordination and control<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Mutual trust<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Employee satisfaction and low staff turnover<\/p>\n<p style=\"margin-left: 36.0pt;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0 Wider sharing of information, creativity, ideas and best practice<\/p>\n<p>Such internal gains inevitably lead to positive outputs \u2013 better customer service, a strong and consistent brand, effective and accurate communication and increased revenues, to name just a few.<br \/>\nIn our next internal communications blog post, we\u2019ll discuss the principles of good practice in more detail, plus the tools at your disposal for implementing it. If you\u2019d like to add some magic to your internal comms in the meantime, why not <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">get in touch<\/a>?<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAfter all, I suppose it would be frightfully dull, and-and-and boring, and-and completely&#8230; Completely wonderful.\u201d \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70295","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Cinderella Story - Stratton Craig - Global Copywriting &amp; 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