{"id":70294,"date":"2014-07-08T16:25:44","date_gmt":"2014-07-08T15:25:44","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/social-campaign-coca-cola-bottle-names\/"},"modified":"2014-07-08T16:25:44","modified_gmt":"2014-07-08T15:25:44","slug":"social-campaign-coca-cola-bottle-names","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/social-campaign-coca-cola-bottle-names\/","title":{"rendered":"Annoying Social Campaign of the Week &#8211; &#8216;Share A Coke&#8217; is back"},"content":{"rendered":"<p>Hi there! My name is Kady. It\u2019s not particularly popular, as names go \u2013 <a href=\"http:\/\/names.darkgreener.com\/#kady\">in 2012, just 19 girls<\/a> were given the same name. That is at least more than the three babies who had \u2018Kady\u2019 written down on their birth certificate back in 1997.<br \/>\nThe rarity of my name has caused a lot of disappointments in my life. I never find it on novelty keyrings or mugs, predictive text on phones switches it to \u2018lady\u2019, and I\u2019ve been mistaken for a Kayleigh or a Katie more times than I can count. With the \u2018Share a Coke\u2019 campaign returning this year to put 1,000 different names on Coca-Cola bottles, I thought I might finally be in luck.<br \/>\nNope.<br \/>\nIn the thousand-strong list of names published on the <a href=\"https:\/\/sac.cokezone.com\/uk\/en\/print\">\u2018<\/a>Share a Coke\u2019 website, you\u2019ll find Aisling, Dio, Fozia, Maciej, Malgorzata, Syed and Syeda, Wai and Zainab. But not Kady.<br \/>\nYou will also see all of the following: Kate, Katharine, Katherine, Kathrine, Kathryn, Katie, Katy, Kaylee, Kayleigh, Kayley, and Kaylie. Still no Kady.<br \/>\nI\u2019ve always known that my name is unusual, but I wasn\u2019t expecting it to be even more unusual than Wojciech. I also understand that it\u2019s not commercially viable to try and put every single name in existence onto Coke labels \u2013 yet I hardly believe that bottles with Vijay or Sion on them are going to be flying off the shelves.<br \/>\nCampaigns like this are always interesting initially, as we rush to see whether we can finally find our name amongst the mass orders of Mum, Sis, Friends and Dave. For those who find their moniker emblazoned over a Cherry Coke, it\u2019s a moment of crowning glory. Those left disappointed, picking through the Tori and Leo bottles sadly still populating the shelf, wonder why they ever bothered.<br \/>\nNamed Coke bottles are <a href=\"http:\/\/kotaku.com\/celebrity-names-are-driving-up-coke-bottle-prices-in-ja-1584696516\">also being sold in Japan<\/a>, with first and last names printed on labels. Pairs of bottles that make up celebrity names are appearing on auction sites and selling for frankly absurd amounts.<br \/>\nFrom a <a href=\"https:\/\/www.strattoncraig.com\/services\/copywriting\/\">copywriter<\/a>\u2019s perspective, whacking someone\u2019s name on a product as a custom limited edition gimmick is something of the easy way out. I\u2019m trying not to let my personal name-based disappointment show through here, but it\u2019s a simple novelty that wears off quickly. The product itself inside the bottle isn\u2019t any different.<br \/>\nThinking about it a bit more, though, I do think it\u2019s an appropriate \u2018Coke\u2019 campaign in terms of their <a href=\"https:\/\/www.strattoncraig.com\/services\/tone-of-voice\/\">tone of voice<\/a> and brand style. We\u2019ve also recently seen a concept set of <a href=\"http:\/\/www.buzzfeed.com\/ailbhemalone\/coca-cola-have-released-a-range-of-caps-that-let-you-hack-th\">attachments to replace caps<\/a>, and a new bottle design that <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/ad-day-coke-designs-friendly-bottle-can-only-be-opened-another-bottle-157988\">can only be opened with another bottle<\/a>. Customisation is the key theme \u2013 or, more accurately, personalisation. Coca-Cola is one of the most prolific and recognised brands in the world, so making each bottle that bit more individual keeps the brand image fresh.<br \/>\nDid you find your name on a Coke bottle? Take a smug picture and <a href=\"http:\/\/www.twitter.com\/strattoncraig\">tweet it to us<\/a>.<br \/>\nNot on the list? Join the club \u2013 and <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">tell us just how disgruntled you are<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi there! My name is Kady. It\u2019s not particularly popular, as names go \u2013 in 2012, just 19 girls were given the same name. That is at least more than the three babies who had \u2018Kady\u2019 written down on their birth certificate back in 1997. The rarity of my name has caused a lot of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70294","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annoying Social Campaign of the Week - &#039;Share A Coke&#039; is back - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/social-campaign-coca-cola-bottle-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annoying Social Campaign of the Week - &#039;Share A Coke&#039; is back - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Hi there! My name is Kady. It\u2019s not particularly popular, as names go \u2013 in 2012, just 19 girls were given the same name. That is at least more than the three babies who had \u2018Kady\u2019 written down on their birth certificate back in 1997. 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