{"id":70290,"date":"2014-07-21T16:42:43","date_gmt":"2014-07-21T16:42:43","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-morrisons-london-food-puns\/"},"modified":"2014-07-21T16:42:43","modified_gmt":"2014-07-21T16:42:43","slug":"ad-of-the-week-morrisons-london-food-puns","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-morrisons-london-food-puns\/","title":{"rendered":"Ad of the Week &#8211; Morrisons"},"content":{"rendered":"<p>When you make <a href=\"https:\/\/www.strattoncraig.com\/services\/copywriting\/\">copywriting<\/a> your career, apparently making a pun becomes a cardinal sin. I\u2019ve been advised on more than one occasion that puns are the cheap, clich\u00e9d and cheating way out when trying to come up with a creative solution. Try telling that to Morrisons.<br \/>\nTheir new campaign to promote home delivery in London, created by DLKW Lowe, is a pun-fest of enviable proportions. West-mince-ster? Check. Fins-berry Park? Check. Piccalilli Circus? Oh, definitely. Tottenham? That one wrote itself. I&#8217;ve also seen Whitech-apple near my house, but that poster had been unfortunately defaced by someone decrying it as racist. Hint to the citizens of justice: there isn&#8217;t a Blackchapel in London as far as anybody knows. I think you might have slightly the wrong idea about this campaign.<br \/>\nClearly all of these place names have been chosen for their matches to the names of popular foods, but I&#8217;m not sure if these areas will genuinely plump for home deliveries. You\u2019re admittedly unlikely to see a Morrisons van pulling up next to the Eros statue or the Houses of Parliament to drop off some bread and milk, for example, but I suppose Yeast Finchley doesn\u2019t have quite the same ring to it.<br \/>\nThese short examples of delicious wordplay are made for <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/\">social media<\/a> &#8211; they&#8217;re snappy and shareable, a bit like crackers for cheese or a KitKat. Word games like this are always popular on Twitter, as we&#8217;ve seen with hashtags such as <a href=\"https:\/\/twitter.com\/search?q=%23RemoveALetterRuinABand&amp;src=tyah\">#RemoveALetterRuinABand<\/a> and <a href=\"https:\/\/twitter.com\/search?q=foodsitcoms&amp;src=typd\">#FoodSitcoms<\/a> (which I&#8217;ve finally found a relevant use for).<br \/>\nI was always going to fall completely in love with ads like these, and I\u2019m sure I could come up with so many more. Like these:<br \/>\nKing\u2019s Croissant Pancras. (my personal favourite of the bunch)<br \/>\nWem-brie Park.<br \/>\nTurn-pie-k Lane.<br \/>\nTottenham Ale.<br \/>\nEle-Fanta-nd Castle.<br \/>\nThe fact that I love food probably comes into it somewhere. I don\u2019t think you can tell, though.<br \/>\nSome people criticise puns because they\u2019re so simple, but many other people love them precisely for that reason. The absolute worst reaction you can have to an ad is to look at it and say \u201cI don\u2019t get it.\u201d No brand wants that. So what would otherwise be known as the lowest common denominator of comedy ends up being the most generally amusing. A good &#8211; or extremely bad &#8211; pun never fails to elicit a groan, and a reaction is exactly what you want from the public. These ads are already generating plenty of publicity for Morrisons, and we might well see one of their vans pulling up at Ripley&#8217;s Believe It Or Not before too long.<br \/>\nIf you think of any more London-based food puns (East Ham and West Ham don\u2019t count), then why not <a href=\"http:\/\/www.twitter.com\/strattoncraig\">tweet us<\/a> or leave a comment below?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you make copywriting your career, apparently making a pun becomes a cardinal sin. I\u2019ve been advised on more than one occasion that puns are the cheap, clich\u00e9d and cheating way out when trying to come up with a creative solution. Try telling that to Morrisons. Their new campaign to promote home delivery in London, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[414],"tags":[],"class_list":["post-70290","post","type-post","status-publish","format-standard","hentry","category-tone-of-voice-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the Week - Morrisons - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-morrisons-london-food-puns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - Morrisons - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"When you make copywriting your career, apparently making a pun becomes a cardinal sin. 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