{"id":70287,"date":"2014-08-04T08:22:32","date_gmt":"2014-08-04T08:22:32","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/why-shouldnt-you-insource-content-marketing\/"},"modified":"2014-08-04T08:22:32","modified_gmt":"2014-08-04T08:22:32","slug":"why-shouldnt-you-insource-content-marketing","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/why-shouldnt-you-insource-content-marketing\/","title":{"rendered":"Why shouldn’t you insource content marketing?"},"content":{"rendered":"

Content marketing<\/a> spend is on the up as more companies see the value in words, videos and images that enrich their audience\u2019s experience. After choosing this approach, the next step is to decide how – starting with insourcing or outsourcing.\u00a0 Call us biased, but we\u2019d champion outsourcing to the experts every time, as quality is the crux of a successful content marketing project. Here\u2019s why insourcing may not be right for your content marketing plans:
\nIt needs full and continued commitment<\/strong>
\nIf you\u2019re going to pursue content marketing, it can\u2019t be approached half-heartedly or you\u2019ll have wasted time and resources for not a lot in return. Dedicated writers are required, alongside a manager to prepare and execute a comprehensive plan.
\nAfter a \u2018yes\u2019 from the top, there\u2019s a danger of content marketing becoming just another line on the marketing team\u2019s to-do list. By outsourcing, you leave the project in the hands of a team who is 100 percent behind it.
\nIt can be disruptive<\/strong>
\nPlanning is key to the success of content creation, meaning a shift of focus away from other activities. For teams who already face tight schedules, the burden of more work can be disastrous to productivity and most importantly of all, quality. By employing specifically with content marketing in mind you can side-step this pitfall, but new faces means a change to the working dynamic and additional names on the payroll.
\nIt demands the expert\u2019s touch<\/strong>
\nWe\u2019ve mentioned quality twice already, but that\u2019s because it is so vital to content that builds relationships with potential customers and strengthens those that already exist. Your competitors will likely have content marketing plans of their own, and with the input of the experts you can remain out in front.
\nValuable, sharable content starts with the input of experienced writers who know how to craft messages with your audience\u2019s interests firmly in mind. Maintaining these messages consistently requires diligent project management, which doesn\u2019t always suit the current in-house set-up. That\u2019s where outsourcing is the right fit.
\nTo discuss why outsourcing to a copywriting agency<\/a> makes sense, with a team in the know, get in touch <\/a>with Stratton Craig today. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing spend is on the up as more companies see the value in words, videos and images that enrich their audience\u2019s experience. After choosing this approach, the next step is to decide how – starting with insourcing or outsourcing.\u00a0 Call us biased, but we\u2019d champion outsourcing to the experts every time, as quality is […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305],"tags":[],"class_list":["post-70287","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us"],"acf":[],"yoast_head":"\nWhy shouldn't you insource content marketing? - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/why-shouldnt-you-insource-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why shouldn't you insource content marketing? - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Content marketing spend is on the up as more companies see the value in words, videos and images that enrich their audience\u2019s experience. 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