{"id":70286,"date":"2014-08-04T13:38:14","date_gmt":"2014-08-04T13:38:14","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-tfl-london-alpaca\/"},"modified":"2014-08-04T13:38:14","modified_gmt":"2014-08-04T13:38:14","slug":"ad-of-the-week-tfl-london-alpaca","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-tfl-london-alpaca\/","title":{"rendered":"Ad of the Week -TfL &#8216;Without Leaving London&#8217;"},"content":{"rendered":"<p>When I was younger, I was certain that I would never live in London. It seemed too crowded for this small town girl\u2019s liking. Roughly a decade later, here I am, and now I\u2019m not certain I could live anywhere else.<br \/>\nFor people who\u2019ve spent their lives in the capital \u2013 or more than a year, at the least \u2013 tourist novelties don\u2019t hold quite as much appeal as they do to the first-timer. The EDF Energy London Eye (product placement alert!) is the sort of thing you only need to try once, and even a jolly nice walk down Oxford Street is more akin to the \u2018Gauntlet\u2019 round on Gladiators.<br \/>\nSo what is there for Londoners to do (in London) that isn\u2019t packed with amateur photographers?<br \/>\nM&amp;C Saatchi has the answer in the new \u2018Without Leaving London\u2019 poster campaign produced for Transport for London. As well as showing people some of the \u2018other\u2019 sights and attractions within zones 1 to 6 that they might quite like, the campaign is promoting off-peak travel deals to get there.<br \/>\nNot all of the features are undiscovered gems \u2013 the Emirates Air Line is one of the most well-known of the bunch \u2013 but many are. I for one didn\u2019t realise there are exciting alpaca petting opportunities available to me, and in Beckton of all places. How many tourists bother visiting Beckton?<br \/>\nThe posters use very few words to get the message across, and \u2018without leaving London\u2019 is the phrase tying them all together. This bit is arguably the most impactful: how many times have you heard someone say they need to \u2018escape the city for the weekend\u2019? The point of this campaign is that you don\u2019t have to. If you live within the \u2018halo\u2019 that is the M25, there are relaxing, interesting and quieter pursuits to be found.<br \/>\nMost of the descriptions of London activities are in chunks of just three words &#8211; Board a UFO. Enjoy the countryside. \u2013 and the others only use four. With tourist attractions, typically the sales-y <a href=\"https:\/\/www.strattoncraig.com\/services\/tone-of-voice\/\">tone of voice<\/a> in the copy is laid on thick. \u201cMarvel at this once-in-a-lifetime experience and create incredible memories that will never fade!\u201d That sentence above could be describing anything. With these posters, you know exactly what you\u2019re getting.<br \/>\nAnd it might well be an overly friendly alpaca. It\u2019s up to you.<br \/>\nDo these short and sweet posters make you want to rush out and see more of the city? As always, tweet <a href=\"http:\/\/www.twitter.com\/strattoncraig\">@strattoncraig<\/a> or leave your comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I was younger, I was certain that I would never live in London. It seemed too crowded for this small town girl\u2019s liking. Roughly a decade later, here I am, and now I\u2019m not certain I could live anywhere else. For people who\u2019ve spent their lives in the capital \u2013 or more than a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70286","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the Week -TfL &#039;Without Leaving London&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-tfl-london-alpaca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week -TfL &#039;Without Leaving London&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"When I was younger, I was certain that I would never live in London. 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