{"id":70274,"date":"2014-09-01T16:01:17","date_gmt":"2014-09-01T16:01:17","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/start-spelling-better\/"},"modified":"2014-09-01T16:01:17","modified_gmt":"2014-09-01T16:01:17","slug":"start-spelling-better","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/start-spelling-better\/","title":{"rendered":"Let’s all start spelling better…"},"content":{"rendered":"

We all know spelling is important \u2013 it\u2019s one of the first things we\u2019re challenged with in education. But the reality is that we do still make mistakes, not least because modern technology makes it all too easy to accidentally hit the wrong key or unknowingly repeat yourself after pausing for a moment\u2019s thought.
\nThat said, modern technology also has a lot of handy features, and either way there really is no excuse for sloppy spelling in business materials! And when reports from the likes of BBC suggest that spelling mistakes could be costing us millions<\/a>, it\u2019s worth getting picky about.
\nHow can you avoid becoming one of the offenders?<\/strong>
\nThere are some simple steps you can follow to help avoid embarrassing typos,and they also ensure there are no accompanying grammar mistakes: :<\/p>\n

    \n
  1. Don\u2019t rush it. Take your time to think carefully about the words you are using \u2013 they really are important, and not just in the way you spell them either. Taking your time will also help you keep your copy concise and meaningful.<\/li>\n
  2. Pay attention to any auto checks \u2013 they shouldn\u2019t always be taken as gospel but they do highlight words and sentences to inspect closely.<\/li>\n
  3. Create a style guide \u2013 although there are certain grammar rules that everyone can follow, you\u2019ll also have specific rules for your business. For example, how you write your brand name, how you use hyphenation, how you capitalise. Keep a style guide that can be shared among everyone who writes for your business \u2013 it will help keep things consistent and allow writers and proofreaders to avoid deliberation or guesswork.<\/li>\n
  4. Read over your work. It sounds obvious but lots of people don\u2019t. Read back over your work, out loud if you can \u2013 you\u2019ll spot mistakes more easily that way.<\/li>\n
  5. Once you\u2019ve read it, ask some else to as well. There\u2019s a lot to be said for a fresh pair of eyes. Someone who doesn\u2019t know the thought process behind the copy will pick up any problems you may have read on autopilot. A good proofreader will also read it more than once \u2013 they might do so out loud, backwards, upside down, or however works! Whatever their trick is, they are worth investing in.<\/li>\n
  6. If your copy is going through feedback and amends, be sure to repeat steps 2, 4 and 5 when it comes to the final sign off. If others have been editing your work, commenting, or tracking changes, errors may have slipped in.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    We all know spelling is important \u2013 it\u2019s one of the first things we\u2019re challenged with in education. But the reality is that we do still make mistakes, not least because modern technology makes it all too easy to accidentally hit the wrong key or unknowingly repeat yourself after pausing for a moment\u2019s thought. That […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,448],"tags":[],"class_list":["post-70274","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\nLet's all start spelling better... - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/start-spelling-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let's all start spelling better... - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"We all know spelling is important \u2013 it\u2019s one of the first things we\u2019re challenged with in education. 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