{"id":70273,"date":"2014-09-03T17:36:20","date_gmt":"2014-09-03T17:36:20","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-rbl-harry-styles\/"},"modified":"2014-09-03T17:36:20","modified_gmt":"2014-09-03T17:36:20","slug":"ad-of-the-week-rbl-harry-styles","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-rbl-harry-styles\/","title":{"rendered":"Ad of the Week &#8211; Royal British Legion &#8216;Remember&#8217;"},"content":{"rendered":"<p>There aren\u2019t many people called \u2018Kady Potter\u2019 in this world \u2013 as far as I know, I\u2019m one of only 2 or 3. Your name is usually how you\u2019re known, unless you have a really cool nickname. It becomes part of you, and a point of reference for everyone else.<br \/>\nThe Royal British Legion plays on this association, and the fact that 2 people can share the same name, with a new set of simple \u2018Remember\u2019 ads. The Legion wants us to remember more of the 1,117,077 servicemen who gave their lives fighting in World War I. This year marks the centenary of the start of the war, and the remembrance period for this year is the longest ever.<br \/>\nWe\u2019re asked to remember Private Andy Murray, who died in 1915 at the age of just 23, and Private Harry Styles of the 10<sup>th<\/sup> Battalion (Manchester regiment). There\u2019s also Lance Corporal Alex Ferguson and Second Lieutenant Tom W. Jones.<br \/>\nIt\u2019s such a clever and impactful way to get attention, presented in stark black and white. Few words are needed, as the posters use our strong mental associations with famous names and then add a thought-provoking twist.<br \/>\nReading the copy at the bottom of each image, it\u2019s also sobering to learn that many of the men named died young. Targeting a younger audience (such as One Direction\u2019s fan base) means these brave soldiers can \u2013 and should &#8211; be remembered for much longer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There aren\u2019t many people called \u2018Kady Potter\u2019 in this world \u2013 as far as I know, I\u2019m one of only 2 or 3. Your name is usually how you\u2019re known, unless you have a really cool nickname. It becomes part of you, and a point of reference for everyone else. The Royal British Legion plays [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448],"tags":[],"class_list":["post-70273","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the Week - Royal British Legion &#039;Remember&#039; - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-rbl-harry-styles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the Week - Royal British Legion &#039;Remember&#039; - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"There aren\u2019t many people called \u2018Kady Potter\u2019 in this world \u2013 as far as I know, I\u2019m one of only 2 or 3. 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The Royal British Legion plays [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-rbl-harry-styles\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T17:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ad-of-the-week-rbl-harry-styles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ad-of-the-week-rbl-harry-styles\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Ad of the Week &#8211; 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