{"id":70271,"date":"2014-09-10T10:05:16","date_gmt":"2014-09-10T10:05:16","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/treat-google-as-a-valued-member-of-your-audience\/"},"modified":"2014-09-10T10:05:16","modified_gmt":"2014-09-10T10:05:16","slug":"treat-google-as-a-valued-member-of-your-audience","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/treat-google-as-a-valued-member-of-your-audience\/","title":{"rendered":"Treat Google as a valued member of your target audience. It’ll love you for it."},"content":{"rendered":"

Google has been coming down hard on \u2018spammy\u2019 content for a while now, but it only hit home for many after big fat Panda 4.0 stomped out of the tech jungle and into cyber city.
\nTraffic dropped 63% for PR Newswire, one of the web\u2019s largest content distribution sites, following the release of Panda 4.0 in May this year. A hefty drop and one that could\u2019ve spelled the end for a less established website. What this algorithm update made perfectly clear was that Google had changed its mind, again, about content. They had rolled out the Panda again but this time they unlocked the cage and set it free.
\nPR Newswire\u2019s answer to this scary predicament was to overhaul their quality guidelines for press release submissions. It meant saying \u2018bye bye\u2019 to SEO agencies writing hundreds of worthless releases on behalf of clients, just for links, and \u2018hello\u2019 to everyone having to make a concerted effort to produce quality writing. Great news for purveyors of such content (us) and for all internet users who would no longer find a terrible press release clogging up the first page of search results.
\nSince Panda 4.0, organisations have had to up their game and create useful, relevant, shareable and regular content. It\u2019s no longer enough to churn out blog posts in the hope that fulfilling the \u2018regular\u2019 criterion is enough to keep everyone happy. Despite being a machine, Google is all about masquerading as just another internet user, rejecting badly written, unoriginal or frankly irrelevant content outright. It\u2019s something we know readers do because we asked them.
\nIt turns out (not surprisingly to us) that nobody likes spelling and grammar mistakes when they\u2019re browsing the web. What was a surprise is that it was the biggest no-no for 28.21% of 18-24-year-olds looking to buy from a website, a larger percentage than 65+-year-olds who you might assume would be sticklers for such things. It was this age group that proved to be most impatient when it comes to web copy getting to the point. Just 4.65% said they\u2019d read on until it gets to the point, compared with 15.38% of 25-34-year-olds. If you\u2019re interested, you can see a selection of results from our poll in our Price of Bad Content infographic<\/a>.
\nSo there are two learnings from Panda 4.0:<\/p>\n

    \n
  1. Only create relevant, useful, shareable content. Regularity and keywords are definitely not enough.<\/li>\n
  2. Know your audience, properly, so you can successfully achieve point 1, above. We did a whole blog post on this, here.<\/a> Pandas like bamboo but it doesn\u2019t mean anyone else is remotely interested in this evergreen plant.<\/li>\n<\/ol>\n

    Have you been trampled over by Panda or slapped about a bit by Penguin? Let our readers know what changes you had to make in the comment box below or by tweeting us @strattoncraig<\/a>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google has been coming down hard on \u2018spammy\u2019 content for a while now, but it only hit home for many after big fat Panda 4.0 stomped out of the tech jungle and into cyber city. Traffic dropped 63% for PR Newswire, one of the web\u2019s largest content distribution sites, following the release of Panda 4.0 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,310],"tags":[],"class_list":["post-70271","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-seo-copywriting-us"],"acf":[],"yoast_head":"\nTreat Google as a valued member of your target audience. It'll love you for it. - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/treat-google-as-a-valued-member-of-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Treat Google as a valued member of your target audience. It'll love you for it. - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Google has been coming down hard on \u2018spammy\u2019 content for a while now, but it only hit home for many after big fat Panda 4.0 stomped out of the tech jungle and into cyber city. Traffic dropped 63% for PR Newswire, one of the web\u2019s largest content distribution sites, following the release of Panda 4.0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/treat-google-as-a-valued-member-of-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-10T10:05:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/treat-google-as-a-valued-member-of-your-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/treat-google-as-a-valued-member-of-your-audience\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Treat Google as a valued member of your target audience. 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