{"id":70267,"date":"2014-09-19T17:19:00","date_gmt":"2014-09-19T17:19:00","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/10-content-commandments\/"},"modified":"2014-09-19T17:19:00","modified_gmt":"2014-09-19T17:19:00","slug":"10-content-commandments","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/10-content-commandments\/","title":{"rendered":"10 commandments for creating great content"},"content":{"rendered":"

Content marketing is the phrase on the tip of everyone\u2019s tongue. What is it that makes good content and how can you ensure a good ROI when you do spend on copy? Our ten commandments of copywriting<\/a> and content marketing are here to help.
\n1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Thou shalt not steal<\/strong>
\nOriginal content reflects much better in terms of your reputation but your writing will also rank higher in search engines if the language you use is unique and inventive. Be innovative. Create your own opinions. Don\u2019t rephrase the same sentence again and again.
\n2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Give value to your readers<\/strong>
\nWhat is it that your readers are gaining by reading your content? Is it useful? Amusing? Make sure the benefits or call to action of your content are clear and that readers can apply your advice easily.
\n3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Key messages<\/strong>
\nYou should be able to get the purpose of your piece across in the first few sentences. We scan through enormous amounts of data quickly and so if your core ideas aren\u2019t instantly available they\u2019ll go unnoticed.
\n4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Quality over quantity<\/strong>
\nWe need say no more.
\n5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Distribute and promote<\/strong>
\nTo increase the ROI on your copy, make sure you promote it effectively. Whether it\u2019s via email marketing, social media or other avenues \u2013 let people know where they can find your content and why they should read it.
\n6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Headlines<\/strong>
\nStatistics from Copy Blogger<\/a> show that on average, eight out of ten people will read headline copy, but only two out of ten will read the rest.\u00a0 Make your headline count and hopefully you\u2019ll encourage more than that 20% to read on.
\n7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Make no mistake, bad grammar has an impact<\/strong>
\nIt sounds obvious, but check your copy for mistakes as they are easily made. Copy is one of the first impressions people have of your business so make sure it\u2019s a good one.
\n8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Images and video<\/strong>
\nSome learn by reading. Some learn by watching. Some learn by hearing. Address this in your content. Videos and images also help break up a long piece visually and our research shows<\/a> that a mixture of content is the most engaging.
\n9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Accessible language<\/strong>
\nAn engaging tone of voice goes a long way. Remember that you\u2019re talking to people, so your content should be human, accessible and relevant.
\n10.\u00a0\u00a0 <\/strong>Call to action<\/strong>
\nGive your readers clear instructions about what to do having read your content. Take a look at our infographic on the price of bad content<\/a> and learn how not to pay it.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing is the phrase on the tip of everyone\u2019s tongue. What is it that makes good content and how can you ensure a good ROI when you do spend on copy? Our ten commandments of copywriting and content marketing are here to help. 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thou shalt not steal Original content reflects much better in […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314],"tags":[],"class_list":["post-70267","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us"],"acf":[],"yoast_head":"\n10 commandments for creating great content - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/10-content-commandments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 commandments for creating great content - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Content marketing is the phrase on the tip of everyone\u2019s tongue. 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