{"id":70251,"date":"2015-05-20T12:30:32","date_gmt":"2015-05-20T12:30:32","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/is-your-website-mobile-friendly\/"},"modified":"2015-05-20T12:30:32","modified_gmt":"2015-05-20T12:30:32","slug":"is-your-website-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/is-your-website-mobile-friendly\/","title":{"rendered":"Is your website mobile-friendly?"},"content":{"rendered":"<p>We all know how frustrating it is to use a site that\u2019s not mobile optimised \u2013 trying to decipher miniscule text, click on a tiny link or read a paragraph while scrolling continuously from side to side. It\u2019s a turn off. And the likelihood is, you\u2019ll leave the site in favour of one that doesn\u2019t involve squinting and zooming. Which means less traffic for the offending site \u2013 and less business.<br \/>\nBut from 21<sup>st<\/sup> April, enter Google\u2019s new rules, which have made the commercial implications of having a mobile-unfriendly site a lot more serious. The search engine behemoth is now using its powers of control to drive forward advances in site technology \u2013 penalising sites that aren\u2019t optimised for mobiles and smartphones by ranking them lower in its search results.<br \/>\n<strong>The Google rules<\/strong><br \/>\nRegardless of whether these companies have a high frequency of mobile-phone visitors, if they don\u2019t have a dynamic site Google will make them less visible. So in addition to annoying consumers with headache-inducing sites, they could also fall off the radar and lose out to the competition.<br \/>\nBut Google does have a point. The way consumers are using the internet has changed \u2013 fifty percent of all web searches are now made from handheld devices. So companies with mobile-repellent sites are losing out on significant traffic.<br \/>\n<strong>How to test your website<\/strong><br \/>\nBut help is at hand from Google in the form of a <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\">mobile-friendly test<\/a> to help companies check their websites and make the necessary changes before they face eviction from the online front row. You just need to enter your web address and the test will tell you if it\u2019s passed or failed from a mobile-friendly perspective.<br \/>\n<strong>Getting your site mobile-ready<\/strong><br \/>\nIf your site isn\u2019t mobile-ready, you have two options to fix this:<\/p>\n<ul style=\"margin-left: 40px;\">\n<li><strong>Use a responsive website design<\/strong><\/li>\n<\/ul>\n<p style=\"margin-left: 40px;\">A responsive website design uses the same website for all visitors by recognising their device and adapting its layout to fit. It\u2019s a dynamic format that scales content intelligently, according to the user\u2019s screen.<\/p>\n<ul style=\"margin-left: 40px;\">\n<li><strong>Host a customised mobile site<\/strong><\/li>\n<\/ul>\n<p style=\"margin-left: 40px;\">The second option is to create a completely separate mobile-oriented site, hosted on a subdomain of your website. This will have a simpler layout with less content, to match the reduced screen space on a mobile. It\u2019s also better suited for tapping and swiping instead of clicking.<\/p>\n<p><strong>What\u2019s the best option?<\/strong><br \/>\nBoth choices work perfectly well. However, if your business is mobile or e-commerce-driven, a customised site is best, as it provides a dedicated mobile experience. This can be simpler and cheaper to design, but running costs will likely be higher as you\u2019re managing two websites. Also, if there are major screen or browser technology changes, you\u2019ll need to change your site to match these.<br \/>\nIf your business isn\u2019t e-commerce or mobile-driven and you want a cheaper, more flexible option that works across all devices, choose a responsive website design. Although these sites can be less sensitive when switching screen sizes, Google prefers this form because it works for all devices.<br \/>\nIf you purchased your design from a theme provider like WordPress, all you need to do is upgrade to a newer theme, which should already be mobile-optimised.<br \/>\n<strong>The bottom line<\/strong><br \/>\nThe bottom line is this: it doesn\u2019t hugely matter which option you choose, as long as you optimise your site. Otherwise, you could end up alienating your consumers, being relegated to the Google substitute bench, and ultimately missing out on commercial opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know how frustrating it is to use a site that\u2019s not mobile optimised \u2013 trying to decipher miniscule text, click on a tiny link or read a paragraph while scrolling continuously from side to side. It\u2019s a turn off. And the likelihood is, you\u2019ll leave the site in favour of one that doesn\u2019t [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,448],"tags":[],"class_list":["post-70251","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is your website mobile-friendly? - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/is-your-website-mobile-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your website mobile-friendly? - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"We all know how frustrating it is to use a site that\u2019s not mobile optimised \u2013 trying to decipher miniscule text, click on a tiny link or read a paragraph while scrolling continuously from side to side. 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