{"id":70248,"date":"2015-06-08T12:31:29","date_gmt":"2015-06-08T12:31:29","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/five-things-to-look-out-for-when-auditing-your-web-content\/"},"modified":"2015-06-08T12:31:29","modified_gmt":"2015-06-08T12:31:29","slug":"five-things-to-look-out-for-when-auditing-your-web-content","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/five-things-to-look-out-for-when-auditing-your-web-content\/","title":{"rendered":"Five things to look out for when auditing your web content"},"content":{"rendered":"

A content audit is a valuable task for any webmaster to complete. It not only makes sure the words you use are working hard to engage your online audience, but helps your site to be more visible on Google\u2019s search rankings. Here are five suggestions for what to look for.
\nDuplication<\/strong>
\nIt\u2019s common knowledge that Google demands unique, high-quality content from websites that want to rank well. Duplicated text is almost certain to harm your chances of climbing up the rankings, so check for any passages of copy that may have been borrowed from elsewhere.
\nOut-of-date content<\/strong>
\nAs your products or services change so too must your web copy. Hunt down descriptions that may be out of date or contact details that are no longer correct to make sure your audience isn\u2019t misinformed.
\nQuantity rather than quality<\/strong>
\nGoing back to Google\u2019s expectations from websites, quality now trumps quantity. By this we mean keyword stuffing. In other words, loading a webpage with keywords to help a site rank higher. Instead, aim to improve the user experience and provide visitors with value each time they click through your website.
\nGrammatical and spelling errors<\/strong>
\nYou may think that checking grammar and spelling goes without saying, but it shouldn\u2019t be overlooked. Errors can creep in if minor updates are made to webpages regularly, and they not only look unprofessional but suggest a lack of attention to detail.
\nPoor structure<\/strong>
\nBeyond the words you use, think about how information is presented to your reader. We\u2019re not a fan of walls of text, so consider splitting long passages up with sub headings or bullet point lists. Think also about using visual graphics to make a point clearly.
\nSpeak to our copywriting team<\/a> to find out more<\/a>\u00a0about creating content that works hard for your website and business.<\/p>\n","protected":false},"excerpt":{"rendered":"

A content audit is a valuable task for any webmaster to complete. It not only makes sure the words you use are working hard to engage your online audience, but helps your site to be more visible on Google\u2019s search rankings. Here are five suggestions for what to look for. Duplication It\u2019s common knowledge that […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,448,310],"tags":[],"class_list":["post-70248","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us","category-digital-copywriting-us","category-seo-copywriting-us"],"acf":[],"yoast_head":"\nFive things to look out for when auditing your web content - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/five-things-to-look-out-for-when-auditing-your-web-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five things to look out for when auditing your web content - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"A content audit is a valuable task for any webmaster to complete. It not only makes sure the words you use are working hard to engage your online audience, but helps your site to be more visible on Google\u2019s search rankings. Here are five suggestions for what to look for. 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