{"id":70245,"date":"2015-06-13T15:47:06","date_gmt":"2015-06-13T14:47:06","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/"},"modified":"2015-06-13T15:47:06","modified_gmt":"2015-06-13T14:47:06","slug":"how-the-finance-industry-is-embracing-the-online-content-revolution","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/","title":{"rendered":"How the finance industry is embracing the online content revolution"},"content":{"rendered":"

In recent years, social media has seeped into business and transformed the way we expect companies to interact with us. We want to be engaged, entertained and informed. It\u2019s no longer enough for companies to tell us about their work; we now want them to add value to our lives and make their online content relevant. Which is why we\u2019ve seen industries around the world \u2013 including the finance sector \u2013 embracing the power of content to connect with and engage audiences.
\n\"20150713122019-NatWest-Video-Snapshot\"
\nStill from Natwest’s
\nPlaying catch up
\nAs you may expect, the more progressive industries were first off the mark in using content to boost their business. Travel companies harnessed the power of images and travel blogs to tantalise visitors, media companies created cutting edge websites to showcase their innovation, and food groups published mouth-watering recipes and blogs to drive product sales. The finance industry is finally taking note and getting on board the content revolution. Here are three of our favourite finance content campaigns of the moment:
\nSuper-powered content
\nBarclays bank has created a section on their Business Banking website full of tips and advice as well as free seminars and workshops for those looking to start a business. The beauty of this is that it offers something for nothing \u2013 an approach everyone enjoys \u2013 while also reinforcing Barclays\u2019 expertise as one of the best to bank with as a small business.
\nMaking it real
\nNatWest has done a great job at creating videos that show their services with a brilliant mix of information, emotion and entertainment. Instead of telling us why their services would enhance our lives, their video vignettes show us. Whether it\u2019s a snapshot of the commute in Mobile Banking on the 7.15 \u2013 NatWest\u2019s \u2018busiest branch\u2019 or the short but sweet The House That Built Jack (see pic above), their adverts capture the perfect tone. What\u2019s more, their YouTube channel houses a number of informative videos \u2013 from security tips to step-by-step guides.
\nOne for fun
\nWe\u2019ve left this one till last because it\u2019s the most obnoxious – and the most amusing. John Paulson, the billionaire hedge fund manager, wanted to raise awareness of his forex trading platform, MahiFX. So he went in with a bang, creating You vs. John Paulson. This fun but possibly depressing website calculates how many minutes it takes John Paulson to make your annual salary. Other interactive tools include a slider, which compares the relative value of your expenses with John\u2019s. For example, \u201cJohn dropping $400k is the equivalent of you buying a giant pretzel.\u201d Controversial it may be, but it gets the point across.<\/p>\n","protected":false},"excerpt":{"rendered":"

In recent years, social media has seeped into business and transformed the way we expect companies to interact with us. We want to be engaged, entertained and informed. It\u2019s no longer enough for companies to tell us about their work; we now want them to add value to our lives and make their online content […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,413,312],"tags":[],"class_list":["post-70245","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-financial-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nHow the finance industry is embracing the online content revolution - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the finance industry is embracing the online content revolution - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"In recent years, social media has seeped into business and transformed the way we expect companies to interact with us. We want to be engaged, entertained and informed. It\u2019s no longer enough for companies to tell us about their work; we now want them to add value to our lives and make their online content […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-13T14:47:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/04\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"How the finance industry is embracing the online content revolution\",\"datePublished\":\"2015-06-13T14:47:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/\"},\"wordCount\":449,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg\",\"articleSection\":[\"Content strategy\",\"Financial copywriting\",\"Social media copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/\",\"name\":\"How the finance industry is embracing the online content revolution - Stratton Craig - Global Copywriting & Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg\",\"datePublished\":\"2015-06-13T14:47:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg\",\"contentUrl\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-the-finance-industry-is-embracing-the-online-content-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How the finance industry is embracing the online content revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How the finance industry is embracing the online content revolution - Stratton Craig - Global Copywriting & Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/","og_locale":"en_US","og_type":"article","og_title":"How the finance industry is embracing the online content revolution - Stratton Craig - Global Copywriting & Content Marketing Agency","og_description":"In recent years, social media has seeped into business and transformed the way we expect companies to interact with us. We want to be engaged, entertained and informed. It\u2019s no longer enough for companies to tell us about their work; we now want them to add value to our lives and make their online content […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/","og_site_name":"Stratton Craig - Global Copywriting & Content Marketing Agency","article_published_time":"2015-06-13T14:47:06+00:00","og_image":[{"url":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/04\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg","type":"","width":"","height":""}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"How the finance industry is embracing the online content revolution","datePublished":"2015-06-13T14:47:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/"},"wordCount":449,"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#primaryimage"},"thumbnailUrl":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/04\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg","articleSection":["Content strategy","Financial copywriting","Social media copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/","name":"How the finance industry is embracing the online content revolution - Stratton Craig - Global Copywriting & Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#primaryimage"},"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#primaryimage"},"thumbnailUrl":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/04\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg","datePublished":"2015-06-13T14:47:06+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#primaryimage","url":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/04\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg","contentUrl":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/04\/20150713122019-NatWest-Video-Snapshot-1-300x171.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-the-finance-industry-is-embracing-the-online-content-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"How the finance industry is embracing the online content revolution"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70245"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}