{"id":70243,"date":"2015-06-17T14:56:14","date_gmt":"2015-06-17T14:56:14","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/"},"modified":"2015-06-17T14:56:14","modified_gmt":"2015-06-17T14:56:14","slug":"why-inbound-marketing-is-taking-off-in-the-travel-industry","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/","title":{"rendered":"Why inbound marketing is taking off in the travel industry"},"content":{"rendered":"

Inbound vs outbound <\/strong>
\nTraditional – or outbound – marketing, involves reaching out to consumers, for instance through cold-calling, direct mail, paid advertising and sponsorship. Today, many companies choose to rely on inbound marketing instead. A product of the digital and social media age, inbound marketing works by generating engaging and relevant online content that draws consumers in. While outbound marketing buys consumers\u2019 interest, inbound marketing earns it.
\nThe generational divide<\/strong>
\nStudies show that older generations are more accepting of and susceptible to traditional outbound marketing. Younger generations, however, have less patience for it. Our attention span is increasingly diminished by lightning-fast technology. We revel in the instant distraction of smart phones, we fast-forward through adverts and we switch websites if content isn\u2019t immediately appealing. Marketing to the under 35s needs to be targeted, engaging and tailored specifically to their interests. And it should be a conversation, not a broadcast.
\nA dynamic medium<\/strong>
\nThe immediate nature of online media means that we can create and publish content in an instant. Whether it\u2019s a 140-character tweet, an Instagram image, a blog post or a YouTube video \u2013 it\u2019s easy to broadcast a message live to the world. And it\u2019s free. Which makes inbound marketing both dynamic and flexible. What\u2019s more, online analytics mean you can tailor your content to your audience\u2019s interests.
\nBlogs are short and snappy, images engage audiences in a split-second, and videos are entertaining and multi-sensory yet take up little time. Which is just as well, as the average attention span has fallen to just eight seconds.
\nSo why does inbound marketing work so well for the travel industry?<\/strong>
\nEighty-five percent of travel research is carried out through search engines, so it makes sense to use this platform for travel marketing. And of course the visual element of travel marketing is critical \u2013 a striking image is more tantalising than a written description. With inbound marketing, travel companies can use as many images as they like \u2013 on their websites, blogs or social media platforms.
\nWhat\u2019s more, a well-written blog can bring a destination to life, creating a vicarious and memorable impression on visitors. A personal, informal tone means it\u2019s more relatable than paid advertorials. And aligning your content with consumers\u2019 interests means you\u2019re providing value and answering their questions. Consumers are coming to you, which establishes a relationship based on permission, and you\u2019re interacting through their chosen platform \u2013 whether that\u2019s a blog, videos or image. All of this is far more appealing than the spamming approach \u2013 or impersonal, polished advertorials.
\nAnd as you\u2019ve already entertained your consumers with engaging content, a small call to action at the end of your piece is acceptable \u2013 and even expected. So all in all, inbound marketing works exceptionally well for the travel industry.
\nTravel blogs we like<\/strong>
\nLastminute.com<\/a>
\nLonely Planet<\/a>
\nTravel Republic<\/a>
\nRough Guides<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Inbound vs outbound Traditional – or outbound – marketing, involves reaching out to consumers, for instance through cold-calling, direct mail, paid advertising and sponsorship. Today, many companies choose to rely on inbound marketing instead. A product of the digital and social media age, inbound marketing works by generating engaging and relevant online content that draws […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[427],"tags":[],"class_list":["post-70243","post","type-post","status-publish","format-standard","hentry","category-travel-and-leisure-writing-us"],"acf":[],"yoast_head":"\nWhy inbound marketing is taking off in the travel industry - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why inbound marketing is taking off in the travel industry - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Inbound vs outbound Traditional – or outbound – marketing, involves reaching out to consumers, for instance through cold-calling, direct mail, paid advertising and sponsorship. Today, many companies choose to rely on inbound marketing instead. A product of the digital and social media age, inbound marketing works by generating engaging and relevant online content that draws […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-17T14:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Why inbound marketing is taking off in the travel industry\",\"datePublished\":\"2015-06-17T14:56:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/\"},\"wordCount\":492,\"articleSection\":[\"Travel and leisure writing\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/\",\"name\":\"Why inbound marketing is taking off in the travel industry - Stratton Craig - Global Copywriting & Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2015-06-17T14:56:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/why-inbound-marketing-is-taking-off-in-the-travel-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why inbound marketing is taking off in the travel industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why inbound marketing is taking off in the travel industry - Stratton Craig - Global Copywriting & Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/","og_locale":"en_US","og_type":"article","og_title":"Why inbound marketing is taking off in the travel industry - Stratton Craig - Global Copywriting & Content Marketing Agency","og_description":"Inbound vs outbound Traditional – or outbound – marketing, involves reaching out to consumers, for instance through cold-calling, direct mail, paid advertising and sponsorship. Today, many companies choose to rely on inbound marketing instead. A product of the digital and social media age, inbound marketing works by generating engaging and relevant online content that draws […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/","og_site_name":"Stratton Craig - Global Copywriting & Content Marketing Agency","article_published_time":"2015-06-17T14:56:14+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Why inbound marketing is taking off in the travel industry","datePublished":"2015-06-17T14:56:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/"},"wordCount":492,"articleSection":["Travel and leisure writing"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/","name":"Why inbound marketing is taking off in the travel industry - Stratton Craig - Global Copywriting & Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2015-06-17T14:56:14+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/why-inbound-marketing-is-taking-off-in-the-travel-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Why inbound marketing is taking off in the travel industry"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70243"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70243\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}