{"id":70241,"date":"2015-06-23T08:52:04","date_gmt":"2015-06-23T08:52:04","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/three-ways-to-make-your-travel-content-go-viral\/"},"modified":"2015-06-23T08:52:04","modified_gmt":"2015-06-23T08:52:04","slug":"three-ways-to-make-your-travel-content-go-viral","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/","title":{"rendered":"Three ways to make your travel content go viral"},"content":{"rendered":"<p class=\"Body\" style=\"line-height: 120%;\">\n\t<span class=\"normal\"><span lang=\"EN-US\" style=\"font-family:\n\">It may seem like your ability to produce viral-worthy content is as far away as the destinations you&#8217;re pushing, but all successful travel campaigns have several things in common that we can learn from. Here are three that caught our eye.<\/span><\/span><br \/>\n<strong>Season\u2019s greetings<\/strong><br \/>\nTying content to seasonal celebrations is an easy way for your campaign to garner greater attention. Christmas in particular is failsafe, and its success shows no sign of slowing.<br \/>\nIn 2013 Canadian airline&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=zIEIvi2MuEk\">WestJet<\/a>&nbsp;ran a John-Lewis-esque Christmas campaign, in which Christmas Eve passengers tell Father Christmas their Christmas wishes. Fuelled by what is unmistakably \u2018Christmas Spirit\u2019, WestJet&#8217;s little helpers run madly round department stores, high-fiving with every purchase. As the unsuspecting flyers grab their gifts from baggage collection, viewers cannot help but feel sorry for the man that asked for socks and pants as he looks over at the family tearing open their huge flat-screen TV.<br \/>\nRegardless of whether you buy into the fact that they had \u2018no idea\u2019 or not, it is hard not to let the emotional appeal of the video grab you. Seasonal selfless acts of giving seem to be a pretty sure bet for success, with the campaign attracting 41 million views on YouTube.<br \/>\n<strong>All eyes on me<\/strong><br \/>\nGetting your content on as many platforms as possible increases the attention the brand can get and brings your campaign closer to those precious sharers. There are some platforms that money just cannot buy though, and viral success does not come to those who monopolise bought media space.<br \/>\nRichard Branson announced via a&nbsp;<a href=\"http:\/\/www.virgin.com\/richard-branson\/virgin-launches-glass-bottomed-plane\">press release<\/a>&nbsp;and on Twitter that Virgin Atlantic was developing a glass bottomed plane that would be flying from London to Glasgow. This April Fools\u2019 Day joke was such a high-flyer that it was picked up by the BBC and even gullibly reported as fact in Chinese news. With one little tweet, Virgin Atlantic was propelled to viral-hyper-speed, with a reach of three and a half million.<br \/>\n<strong>When you smile the whole world smiles with you<\/strong><br \/>\nIt may seem offensively obvious, but your content needs to have something about it that somebody would want to share.&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=IA3JH5tfTYg\">Thorne Travel\u2019s<\/a>&nbsp;wonderfully low budget campaign became an accidental \u2018must-see\u2019, as the so-bad-it&#8217;s-good video left viewers in a bizarre state of confusion, suspecting the video was a farce, but fearing that it was not.<br \/>\nFew could resist sharing the hilarity of the small town travel agent\u2019s employees, awkwardly sashaying down the high-street. If anything is to be taken from this mighty piece of marketing (which saw a 110% rise in bookings for the company) there&#8217;s no better way to showcase your company\u2019s abilities than a cross-dressing man back-flipping into the shot (at 1 min 58 seconds into the video if you&#8217;re interested).<\/p>\n<p class=\"Body\" style=\"line-height: 120%;\">\n\t&nbsp;<br \/>\nSeen any viral travel content that rocked your boat? Let us know in the comments below or by tweeting @strattoncraig.<\/p>\n<p class=\"Body\" style=\"line-height: 120%;\">\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may seem like your ability to produce viral-worthy content is as far away as the destinations you&#8217;re pushing, but all successful travel campaigns have several things in common that we can learn from. Here are three that caught our eye. Season\u2019s greetings Tying content to seasonal celebrations is an easy way for your campaign [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,448,310,312,427],"tags":[],"class_list":["post-70241","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-digital-copywriting-us","category-seo-copywriting-us","category-social-media-copywriting-us","category-travel-and-leisure-writing-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three ways to make your travel content go viral - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three ways to make your travel content go viral - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"It may seem like your ability to produce viral-worthy content is as far away as the destinations you&#8217;re pushing, but all successful travel campaigns have several things in common that we can learn from. Here are three that caught our eye. Season\u2019s greetings Tying content to seasonal celebrations is an easy way for your campaign [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-23T08:52:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Three ways to make your travel content go viral\",\"datePublished\":\"2015-06-23T08:52:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/\"},\"wordCount\":498,\"articleSection\":[\"Content strategy\",\"Digital copywriting\",\"SEO copywriting\",\"Social media copywriting\",\"Travel and leisure writing\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/\",\"name\":\"Three ways to make your travel content go viral - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2015-06-23T08:52:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/three-ways-to-make-your-travel-content-go-viral\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three ways to make your travel content go viral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Three ways to make your travel content go viral - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/","og_locale":"en_US","og_type":"article","og_title":"Three ways to make your travel content go viral - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","og_description":"It may seem like your ability to produce viral-worthy content is as far away as the destinations you&#8217;re pushing, but all successful travel campaigns have several things in common that we can learn from. Here are three that caught our eye. Season\u2019s greetings Tying content to seasonal celebrations is an easy way for your campaign [&hellip;]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","article_published_time":"2015-06-23T08:52:04+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Three ways to make your travel content go viral","datePublished":"2015-06-23T08:52:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/"},"wordCount":498,"articleSection":["Content strategy","Digital copywriting","SEO copywriting","Social media copywriting","Travel and leisure writing"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/","name":"Three ways to make your travel content go viral - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2015-06-23T08:52:04+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/three-ways-to-make-your-travel-content-go-viral\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Three ways to make your travel content go viral"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70241"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70241\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}