{"id":70238,"date":"2015-06-29T14:15:14","date_gmt":"2015-06-29T14:15:14","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/blohyouve-been-verbed\/"},"modified":"2015-06-29T14:15:14","modified_gmt":"2015-06-29T14:15:14","slug":"blohyouve-been-verbed","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/blohyouve-been-verbed\/","title":{"rendered":"You’ve been ‘verbed’!"},"content":{"rendered":"

The phenomenon of \u2018verbing\u2019 – turning a noun into a verb – is not new, but with trending and friending now commonplace in the English language, even civil servants have it muddled according to Michael Gove. Let\u2019s \u2018table\u2019 a discussion.
\nA transitioning language<\/strong>
\nThe English language is in an endless state of flux. The only consistency is that it is consistently changing. New words are created for things which did not previously exist, while others are simply transformed. The etymological conversion of nouns into verbs has been a part of English grammar for centuries, but technology today means that any changes in language are posted, blogged, shared, emailed, tweeted, pinned and instagrammed before you\u2019ve even opened a dictionary.
\nGolden Rules and grammar guidelines<\/strong>
\nWhile most people think that verbing is just a clever evolution of language, there are still passionate activists for traditional grammar. Lord Chancellor Michael Gove, the new justice secretary, is one of them and he\u2019s \u2018actioning\u2019 change. A comprehensive list of \u201cMinisterial Correspondence Preferences\u201d, shared with his senior civil servants, outlined detailed instructions on how to \u2018grammar\u2019.
\nAn update to his \u201c10 Golden Rules\u201d issued to staff when he was education secretary, the latest guidelines follow his strictly conservative form. And there seems to be a lot of support for his rule on verbing, specifically to NEVER use the word \u2018impact\u2019 as a verb. But is it actually wrong? The granddaddy of dictionaries, the Oxford English doesn\u2019t think so, and if it is then people have been getting it wrong since the early 1600s.
\n\u2018Shouldering\u2019 the blame<\/strong>
\nThere appears to be a common misconception that the word \u2018impact\u2019 is just another example of verbification bamboozling the traditionalists who prefer to write rather than blog, and review rather than critique. But this may not be the case with \u2018impact\u2019. Some research even shows that it was actually a verb before it was a noun.
\nEither way, we may have to \u2018stomach\u2019 the loss of the traditional English language. It\u2019s clear that outside of our little refuge of linguistic purity, verbing is developing its own rules of syntax. Not every coinage will pass into general use, and with luck, some will be saved. But as for trying to end verbing altogether, I doubt it\u2019s something even Michael Gove can \u2018incentivise\u2019.
\n 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

The phenomenon of \u2018verbing\u2019 – turning a noun into a verb – is not new, but with trending and friending now commonplace in the English language, even civil servants have it muddled according to Michael Gove. Let\u2019s \u2018table\u2019 a discussion. A transitioning language The English language is in an endless state of flux. The only […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448],"tags":[],"class_list":["post-70238","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\nYou've been 'verbed'! - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/blohyouve-been-verbed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You've been 'verbed'! - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"The phenomenon of \u2018verbing\u2019 – turning a noun into a verb – is not new, but with trending and friending now commonplace in the English language, even civil servants have it muddled according to Michael Gove. 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