{"id":70234,"date":"2015-07-08T11:27:13","date_gmt":"2015-07-08T11:27:13","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/three-c-suite-finance-bloggers-and-why-you-should-follow-them\/"},"modified":"2015-07-08T11:27:13","modified_gmt":"2015-07-08T11:27:13","slug":"three-c-suite-finance-bloggers-and-why-you-should-follow-them","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/three-c-suite-finance-bloggers-and-why-you-should-follow-them\/","title":{"rendered":"Three C-Suite finance bloggers and why you should follow them"},"content":{"rendered":"

We want to give C-suite bloggers the attention they deserve. Blogs from a company chief require a slightly different approach to succeed, as we explain below.
\nThey add a personal touch<\/strong>
\nPosts that have been genuinely written by a senior manager and haven\u2019t been edited to death take on a different tone when compared to corporate blogs. When the individual\u2019s personality is communicated through a piece it can help to build trust in the brand, reinforce its expertise and make it seem more approachable. Jim Yong Kim, president of the World Bank, uses anecdotes and opinion pieces in his blog to engage readers with relevant topics. The prominent anthropologist talks about his younger years as an activist and even his past failures to highlight what the World Bank does and why. This makes what are essentially promotional messages feel more genuine, and the reader is therefore more likely to take notice.
\nThey aren’t afraid to be genuine <\/strong>
\nBeing genuine helps a brand to be trusted which goes a long way in any sector, not just finance. CEO bloggers can do so by voicing their opinion openly and without fear when discussing topics that aren\u2019t going to tarnish the brand. By not sitting on the fence when it comes to important matters you can seem more credible too, even if the reader doesn\u2019t agree with your point of view. On his blog, Jersey Finance CEO Geoff Cook has been critical of Labour leader Ed Miliband and his view on tax transparency, which is a bold move given how passionate people are about politics. However, by taking a strong stance on an important subject, Cook – and therefore Jersey Finance – seem more sincere when communicating.
\nThey are a true thought leader<\/strong>
\nThought leadership means being an authority on a subject that others can turn to for expertise, and few others are as valued as financial specialists. So, who better to help a financial brand become one than its actual leader? Knowledge-packed blog posts from the keyboard of an experienced CEO will hold more weight than those written anonymously, which means businesses can establish themselves as a thought leader much quicker. Nutmeg CEO Nick Hungerford\u2019s blog<\/a> is a great example of authority on a specialist subject and a reflection of the brand. Nutmeg strives to make investment simple, and its blog demystifies subjects that can be difficult to understand. We should know, as we contribute content to the firm\u2019s Nutmegonomics blog.
\nWhich CEO blogs \u2013 finance-based or otherwise \u2013 do you follow and why? Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

We want to give C-suite bloggers the attention they deserve. Blogs from a company chief require a slightly different approach to succeed, as we explain below. They add a personal touch Posts that have been genuinely written by a senior manager and haven\u2019t been edited to death take on a different tone when compared to […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[411,413],"tags":[],"class_list":["post-70234","post","type-post","status-publish","format-standard","hentry","category-blog-writing-us","category-financial-copywriting-us"],"acf":[],"yoast_head":"\nThree C-Suite finance bloggers and why you should follow them - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/three-c-suite-finance-bloggers-and-why-you-should-follow-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three C-Suite finance bloggers and why you should follow them - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"We want to give C-suite bloggers the attention they deserve. Blogs from a company chief require a slightly different approach to succeed, as we explain below. 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