{"id":70231,"date":"2015-07-20T14:34:36","date_gmt":"2015-07-20T14:34:36","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/three-rules-for-a-successful-finance-email-campaign\/"},"modified":"2015-07-20T14:34:36","modified_gmt":"2015-07-20T14:34:36","slug":"three-rules-for-a-successful-finance-email-campaign","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/three-rules-for-a-successful-finance-email-campaign\/","title":{"rendered":"Three rules for a successful finance email campaign"},"content":{"rendered":"<p>With email marketing tools becoming ever more sophisticated and adaptable, putting in the effort to personalise email campaigns can reap huge benefits for finance companies. Here are three ways to make sure every email you send gets read instead of being flung straight into the \u2018deleted\u2019 folder.<br \/>\n<strong>1) Think like an orange and segment<\/strong><br \/>\nYou can\u2019t personalise an email without having the necessary data about your customer, so a successful email campaign needs to start long before you even come close to pressing \u2018send\u2019. Start by creating a database of information about each customer to determine what will be of interest to them. For instance, if they\u2019re struggling financially, you\u2019ll know that information about a low-interest loan is more likely to pique their interest than details about your latest savings account.<br \/>\nNow that you\u2019ve got your customer\u2019s details, it\u2019s all about dividing \u2013 or segmenting \u2013 them into groups so you can send customised and targeted emails that really speak to the audience in question.<br \/>\n<strong>2) Watch your tone<\/strong><br \/>\nHow you say something can be just as important as what you say, especially when it comes to talking about sensitive subjects such as someone\u2019s personal finances. So always make sure you\u2019re setting the right scene by using an appropriate tone of voice. Age can be a key factor to keep in mind here \u2013 the language and style you use to email 20-somethings may not necessarily appeal to the silver surfers in your client base.<br \/>\nWhatever you\u2019re writing about, remember that every correspondence from your company should be in keeping with your brand guidelines and tone of voice as much as possible.<br \/>\n<strong>3) It\u2019s all about the stats<\/strong><br \/>\nYou won\u2019t know how successful an email campaign has been without tracking it. What\u2019s more, how will you know what worked well and weed out what went wrong to make your next marketing communication bigger and better? That\u2019s why it\u2019s crucial to make the most of your CRM and really evaluate the stats available to you. For example, take a look which links were clicked on the most by one particular target audience. If there was a lot of click-through to a blog on first-time buyer mortgage options by customers aged 25-35 then you know you\u2019d do well to focus more on this area. It really is the most powerful way to personalise your email campaigns.<br \/>\nHave any more tips for a successful email marketing campaign? Let us know by leaving a comment below or tweeting @strattoncraig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With email marketing tools becoming ever more sophisticated and adaptable, putting in the effort to personalise email campaigns can reap huge benefits for finance companies. Here are three ways to make sure every email you send gets read instead of being flung straight into the \u2018deleted\u2019 folder. 1) Think like an orange and segment You [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,413],"tags":[],"class_list":["post-70231","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us","category-financial-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three rules for a successful finance email campaign - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/three-rules-for-a-successful-finance-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three rules for a successful finance email campaign - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"With email marketing tools becoming ever more sophisticated and adaptable, putting in the effort to personalise email campaigns can reap huge benefits for finance companies. 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