{"id":70230,"date":"2015-07-20T15:40:22","date_gmt":"2015-07-20T15:40:22","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/pen-pals-the-smart-way-for-travel-companies-to-keep-in-touch\/"},"modified":"2015-07-20T15:40:22","modified_gmt":"2015-07-20T15:40:22","slug":"pen-pals-the-smart-way-for-travel-companies-to-keep-in-touch","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/pen-pals-the-smart-way-for-travel-companies-to-keep-in-touch\/","title":{"rendered":"Pen pals: the smart way for travel companies to keep in touch"},"content":{"rendered":"<p>Email newsletters offer travel-based businesses the perfect chance to deliver targeted content directly to potential and current clients\u2019 inboxes. If you\u2019re providing content that\u2019s relevant and pertinent, this can lead to excellent brand loyalty. Follow our tips to grow your email database and extend business opportunities.<br \/>\n<strong>Make it easy to sign up<\/strong><br \/>\nThis may sound pretty basic stuff but you\u2019ll be surprised the amount of times that readers visit a blog and can\u2019t find the subscribe box. Put it on a plate for them by placing it at the top of the blog and removing potential distractions.<br \/>\n<strong>Sharing is caring<\/strong><br \/>\nThis is especially important in the travel industry, where everybody loves to share their experiences.\u00a0 You can easily and quickly grow your database by encouraging visitors to share their holiday news via email, Twitter or Facebook with their friends. Run a photography competition and hold a vote to decide the winner. You\u2019ll get free advertising and travellers will get the chance to show off their holiday tan. Win-win all \u2018round.<br \/>\n<strong>Focus on those that matter<\/strong><br \/>\nAs with all marketing it\u2019s important that your emails target those who are important to you. It\u2019s no use if you\u2019re just building your database for the sake of it. You need people who will engage with your brand and ultimately be interested in your product.<br \/>\n<strong>Double up<\/strong><br \/>\nLook at non-competing companies who are reaching out to the same audience as you and try to set up a joint marketing campaign. If you offer luxury villas in the Balearics for example, you could team up with a company who run day cruises on super yachts. Running a joint campaign with accommodation plus a day out on a boat is likely to appeal to potential customers and you\u2019ll expand your database by sharing it through both companies\u2019 marketing channels.<br \/>\n<strong>Dangle the carrot<\/strong><br \/>\nEverybody loves a freebie so make sure you offer people something as a reward for signing up. Maybe a discount code or special offer, anything to make them feel loved.<br \/>\nIt\u2019s also important to gather contact information through non-digital processes and communications. Whenever you get the chance \u2013 trade shows, exhibitions, phone enquiries \u2013 make sure you capture email addresses and grow that database.<br \/>\nDo you have any advice about how to grow your email database? Comment below with your tips or tweet us @strattoncraig<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email newsletters offer travel-based businesses the perfect chance to deliver targeted content directly to potential and current clients\u2019 inboxes. If you\u2019re providing content that\u2019s relevant and pertinent, this can lead to excellent brand loyalty. Follow our tips to grow your email database and extend business opportunities. Make it easy to sign up This may sound [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,427],"tags":[],"class_list":["post-70230","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us","category-travel-and-leisure-writing-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pen pals: the smart way for travel companies to keep in touch - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/pen-pals-the-smart-way-for-travel-companies-to-keep-in-touch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pen pals: the smart way for travel companies to keep in touch - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Email newsletters offer travel-based businesses the perfect chance to deliver targeted content directly to potential and current clients\u2019 inboxes. 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