{"id":70216,"date":"2015-08-21T12:20:46","date_gmt":"2015-08-21T12:20:46","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/four-ways-to-make-your-sustainability-report-a-more-engaging-read\/"},"modified":"2015-08-21T12:20:46","modified_gmt":"2015-08-21T12:20:46","slug":"four-ways-to-make-your-sustainability-report-a-more-engaging-read","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/four-ways-to-make-your-sustainability-report-a-more-engaging-read\/","title":{"rendered":"Four ways to make your sustainability report a more engaging read"},"content":{"rendered":"

Sustainability reports \u2013 and indeed corporate reports in general – are becoming more and more integrated, interactive and engaging. That\u2019s good news for the reader. And it can be good news for your company too. By following these simple steps, you\u2019ll quickly turn your report from dry to delightful.
\nChannel the hacks<\/strong>
\nJust because you\u2019re writing a sustainability \u2018report\u2019 doesn\u2019t mean it has to be a dry account of facts and figures. Think about how you can weave that data into a story. How can you inject some human interest into it? This is the kind of thing journalists do all the time. And it\u2019s what we\u2019ve been doing for De Beers. Take a look at how we included the real-life case of employee Catherine in a story about the diamond company\u2019s zero harm initiative.
\nBefore embarking on writing the report, it might be useful to have a read of the environmental sections in some of the national broadsheets to see how the experts transform uninspiring information into a scintillating narrative. Then rinse and repeat.
\nLess spin = more credibility<\/strong>
\nYour sustainability report should most definitely be showcasing all your fantastic efforts in improving the places and the lives of the communities you work with. But what it should definitely not be doing is spinning your CSR credentials out of all proportion so that it becomes just another marketing exercise. Transparency is key here, and your reader\u2019s eyes will immediately glaze over if there\u2019s a whiff of hyperbole<\/a>.
\nShow, don\u2019t tell<\/strong>
\nYes, your company may have implemented an incredibly worthy spread of sustainable processes, but what was their actual impact? Rather than just reeling off a list of activities, think also about what the tangible results were of your actions. Of course, it\u2019s not always possible to gauge the outcome of a project, but it should be one of your priorities to find out \u2013 and then shout about it.
\nGo digital<\/strong>
\nOnline technology offers a fantastic opportunity to connect to audiences in a more engaging and interactive way. Not only can you take advantage of design innovations \u2013 for instance to highlight figures more effectively \u2013 but think also about the variety of mediums you can use to tell your story. From videos to podcast interviews, there\u2019s so much to turn a dry read into an exciting story. What\u2019s more, this could allow your employees to get more involved in the process. Why not get them to send clips of what their department\u2019s been doing to stay sustainable, for example. And then of course, get social media involved to shout about your great work to the world.
\n 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability reports \u2013 and indeed corporate reports in general – are becoming more and more integrated, interactive and engaging. That\u2019s good news for the reader. And it can be good news for your company too. By following these simple steps, you\u2019ll quickly turn your report from dry to delightful. Channel the hacks Just because you\u2019re […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[324,326,322],"tags":[],"class_list":["post-70216","post","type-post","status-publish","format-standard","hentry","category-annual-report-writing-us","category-integrated-report-writing-us","category-sustainability-report-writing-us"],"acf":[],"yoast_head":"\nFour ways to make your sustainability report a more engaging read - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/four-ways-to-make-your-sustainability-report-a-more-engaging-read\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four ways to make your sustainability report a more engaging read - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Sustainability reports \u2013 and indeed corporate reports in general – are becoming more and more integrated, interactive and engaging. 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