{"id":70212,"date":"2015-09-04T16:26:39","date_gmt":"2015-09-04T16:26:39","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-month-airbnbmankind\/"},"modified":"2015-09-04T16:26:39","modified_gmt":"2015-09-04T16:26:39","slug":"ad-of-the-month-airbnbmankind","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-month-airbnbmankind\/","title":{"rendered":"Ad of the month: Airbnb &#8211; Mankind"},"content":{"rendered":"<p>Airbnb is no ordinary accommodation booking site, which is one of the reasons why it was recently valued at an extraordinary $25 billion plus. The firm is one other red-hot contributor to the sharing economy (think Uber, Zipcar) and one whose brand transcends the service it provides. Its latest \u2018Mankind\u2019 ad campaign demonstrates this well, which is why we\u2019ve chosen it as our ad of the month.<br \/>\nHere\u2019s the spot:<br \/>\n&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2xegsh1CmPU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/>\n&nbsp;<br \/>\nIn the ad we see a baby tottering towards a glass door accompanied by grandiose music and a voiceover that asks \u201cIs man kind? Are we good? Go see. Go look through their windows so you can understand their views\u2026\u201d It ends with the tag \u2018Belong Anywhere\u2019. The point is to persuade us to explore fearlessly and find out just how kind mankind is, as people are inviting you into their home. Conveniently, Airbnb can help.<br \/>\nWhat we like is how it looks beyond the other key benefits to choosing the service \u2013 low cost, international reach \u2013 to sell in the wider experience. The Airbnb brand feels cool and adventurous, especially for today\u2019s impulsive millennials who want to travel and see more of the world whenever they can. The \u2018Mankind\u2019 slot upholds this. It suggests that by looking out through someone else\u2019s windows or by sitting at their table the experience is enriched, as you are sharing a unique outlook on the world. The firm is clearly making a move to become a lifestyle brand rather than just an accommodation booking service, and this campaign is the next step towards it.<br \/>\nThe ad has even spawned <a href=\"https:\/\/www.youtube.com\/watch?v=5aJtXt8-Jtc\">this<\/a>&nbsp;parody, which swaps the baby for a chubby guy in his pants and gives another perspective on the Airbnb experience. With a viral spoof being the ultimate sign of success in this day and age, Airbnb is clearly onto a winner.<br \/>\nWhat\u2019s your view on the Mankind spot? Share it in the comments below or tweet us @strattoncraig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airbnb is no ordinary accommodation booking site, which is one of the reasons why it was recently valued at an extraordinary $25 billion plus. The firm is one other red-hot contributor to the sharing economy (think Uber, Zipcar) and one whose brand transcends the service it provides. Its latest \u2018Mankind\u2019 ad campaign demonstrates this well, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[312],"tags":[],"class_list":["post-70212","post","type-post","status-publish","format-standard","hentry","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad of the month: Airbnb - Mankind - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-month-airbnbmankind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the month: Airbnb - Mankind - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Airbnb is no ordinary accommodation booking site, which is one of the reasons why it was recently valued at an extraordinary $25 billion plus. 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