{"id":70202,"date":"2015-10-01T16:55:10","date_gmt":"2015-10-01T16:55:10","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/5-ways-to-improve-integrated-report\/"},"modified":"2015-10-01T16:55:10","modified_gmt":"2015-10-01T16:55:10","slug":"5-ways-to-improve-integrated-report","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/","title":{"rendered":"Five ways to improve your next integrated report"},"content":{"rendered":"

Recently, the UK Corporate Reporting Leader at PricewaterhouseCoopers (PwC), Mark O\u2019Sullivan, said that the business case for integrated reporting is growing stronger. He puts this down to the benefits that CEOs are now recognising from such an approach. As a result, integrated reporting is becoming common practice across capital markets.
\nTogether, everyone achieves more<\/strong>
\nAs research carried out by PwC has highlighted, cooperation between departments will result in more efficient internal processes.
\nThe aims of the reporting process are pretty clear: clarity, accuracy and pertinence. Reports that resonated with PwC were those that created \u201cclear connections between various elements\u201d and \u201ctell an authentic story of how their business creates value.\u201d
\nThis final word is particularly important. Adding value is a critical part of any report, and by taking an integrated approach it is much easier to do so. PwC have highlighted the following five areas where improvements can be made across all sectors:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conciseness paradox<\/strong> \u2013 There is a difficult balance between being concise and overloading on information. Integration doesn\u2019t always mean less and it\u2019s important to adjust your reporting depending on the audience.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Telling an authentic story<\/strong> \u2013 This is crucial for building trust with stakeholders. Make it engaging, compelling, and as \u2018spin\u2019 free as possible. This is where employing the specialists can really come in handy.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Broadening your horizon<\/strong> \u2013 Integrated reports give you the ability to broadcast your future targets and goals. Include activities that fall outside of your own processes, which will highlight a greater understanding of the industry.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rethinking performance<\/strong> \u2013 You need to measure what really drives your business, not just the financial side of things. Try to ascertain KPIs that actually mean something to your future growth.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating connections<\/strong> \u2013 This is becoming an area of much improvement, but there is still work to be done. Just 36 percent of companies state that their KPIs align with their strategy.<\/p>\n

The key takeaway from the PwC report is that more and more companies are embracing integrated reporting, as the reasons for doing so are becoming increasingly relevant. Integrating financial and non-financial information into one report should seriously be considered when preparing your business\u2019s next release.
\nDo you have a view on how to improve integrated reporting? Share it with us in the comments or tweet @strattoncraig.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, the UK Corporate Reporting Leader at PricewaterhouseCoopers (PwC), Mark O\u2019Sullivan, said that the business case for integrated reporting is growing stronger. He puts this down to the benefits that CEOs are now recognising from such an approach. As a result, integrated reporting is becoming common practice across capital markets. Together, everyone achieves more As […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[324,413,320],"tags":[],"class_list":["post-70202","post","type-post","status-publish","format-standard","hentry","category-annual-report-writing-us","category-financial-copywriting-us","category-report-writing-us"],"acf":[],"yoast_head":"\nFive ways to improve your next integrated report - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five ways to improve your next integrated report - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Recently, the UK Corporate Reporting Leader at PricewaterhouseCoopers (PwC), Mark O\u2019Sullivan, said that the business case for integrated reporting is growing stronger. He puts this down to the benefits that CEOs are now recognising from such an approach. As a result, integrated reporting is becoming common practice across capital markets. Together, everyone achieves more As […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-01T16:55:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Five ways to improve your next integrated report\",\"datePublished\":\"2015-10-01T16:55:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/\"},\"wordCount\":388,\"articleSection\":[\"Annual report writing\",\"Financial copywriting\",\"Report writing\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/\",\"name\":\"Five ways to improve your next integrated report - Stratton Craig - Global Copywriting & Content Strategy Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2015-10-01T16:55:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/5-ways-to-improve-integrated-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five ways to improve your next integrated report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Strategy Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five ways to improve your next integrated report - Stratton Craig - Global Copywriting & Content Strategy Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/","og_locale":"en_US","og_type":"article","og_title":"Five ways to improve your next integrated report - Stratton Craig - Global Copywriting & Content Strategy Agency","og_description":"Recently, the UK Corporate Reporting Leader at PricewaterhouseCoopers (PwC), Mark O\u2019Sullivan, said that the business case for integrated reporting is growing stronger. He puts this down to the benefits that CEOs are now recognising from such an approach. As a result, integrated reporting is becoming common practice across capital markets. Together, everyone achieves more As […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/","og_site_name":"Stratton Craig - Global Copywriting & Content Strategy Agency","article_published_time":"2015-10-01T16:55:10+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Five ways to improve your next integrated report","datePublished":"2015-10-01T16:55:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/"},"wordCount":388,"articleSection":["Annual report writing","Financial copywriting","Report writing"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/","name":"Five ways to improve your next integrated report - Stratton Craig - Global Copywriting & Content Strategy Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2015-10-01T16:55:10+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/5-ways-to-improve-integrated-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Five ways to improve your next integrated report"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Strategy Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70202"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70202\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}