{"id":70196,"date":"2015-10-20T14:32:45","date_gmt":"2015-10-20T14:32:45","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-to-maximise-the-effectiveness-of-your-social-media-news-feed\/"},"modified":"2015-10-20T14:32:45","modified_gmt":"2015-10-20T14:32:45","slug":"how-to-maximise-the-effectiveness-of-your-social-media-news-feed","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-to-maximise-the-effectiveness-of-your-social-media-news-feed\/","title":{"rendered":"How to maximise the effectiveness of your social media news feeds"},"content":{"rendered":"

Many brands have recently experienced a drop in their \u2018organic reach\u2019 as the way that social media is consumed changes. This doesn\u2019t mean that your brand is out of date or lacking relevance. A reduction in reach is also not a sign that you aren\u2019t getting in front of those that really care most about what you are producing.
\nBy following our clever tips and advice on how to organise your news feeds, you can maximise your organic reach without having to pay extra for adverts.
\nKnow your audience<\/strong>
\nWhen publishing articles, tweets, blogs, photos or any other type of content, you need to make sure you do so when as many of your followers as possible are online. The analytics and insights available on Twitter and Facebook will show you exactly when your content is being read, which allows you to schedule effectively.
\nTop tip: <\/strong>Often the best time for posting to reach a UK audience is between 8am and 10am. People are either travelling to work or just arriving at the office, so they will likely be checking social media.
\nLittle and often<\/strong>
\nThere used to be a common belief that posting too much could annoy people and lead them to unfollow you. Well, this is no longer the case. Most people only spend on average 30-60 minutes a day on social media, so if you don\u2019t post regularly, you will only reach those that are online at the time of posting.
\nTop tip: <\/strong>Four or five posts a day is normally enough to cover a wide timescale, but make sure you aren\u2019t posting for the sake of posting. If you haven\u2019t got anything worthwhile to say then don\u2019t say anything.
\nEverlasting content<\/strong>
\nRe-sharing old content is a great way of keeping your news feed updated without having to post the same stuff on a regular basis. By updating old content every few months and scheduling it to be reposted across the coming month, you can hit new followers who may not have seen it the first time around.
\nTop tip: <\/strong>Posting between 10pm and 2am can be a great way of building up followers from different time zones. Your posts also won\u2019t annoy regular readers as they are unlikely to see them.
\nThe weekend is your friend<\/strong>
\nJust because people don\u2019t work at the weekend doesn\u2019t mean that social media goes to sleep. In fact, research suggests that more shares take place over the weekend.
\nTop tip: <\/strong>Include photos and videos with your written content. Facebook\u2019s clever algorithms always promote content that is visually engaging rather than text heavy posts.
\nHow do you boost the profile of your social media news feeds? Share your top tips by commenting below or tweeting us @strattoncraig.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many brands have recently experienced a drop in their \u2018organic reach\u2019 as the way that social media is consumed changes. This doesn\u2019t mean that your brand is out of date or lacking relevance. A reduction in reach is also not a sign that you aren\u2019t getting in front of those that really care most about […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,448,312],"tags":[],"class_list":["post-70196","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nHow to maximise the effectiveness of your social media news feeds - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-to-maximise-the-effectiveness-of-your-social-media-news-feed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to maximise the effectiveness of your social media news feeds - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Many brands have recently experienced a drop in their \u2018organic reach\u2019 as the way that social media is consumed changes. 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