Wigs. Latin. Long and complicated terminology. There are few professions more exclusive and seemingly inaccessible than law. But law firms are realising that when it comes to marketing they need to get out of the antiquated courtroom and jump headfirst into a more modern way of communication.
\nFrom their bank\u2019s website to the product information on the back of their smoothie bottle, today\u2019s client has come to expect straightforward, compelling and engaging copywriting with jargon kept to a minimum.
\nBy doing the same with their own websites and brochures, law firms could find themselves at an advantage over competitors. But what\u2019s holding a lot of them back is not having the time and resource needed to overhaul their marketing materials and approach. This is where a content editor comes in. Here are four reasons why you won\u2019t regret hiring one:
\n1) It\u2019ll save you time and money
\nWe all know that budgets are tight and hiring a content editor to write something you could probably write yourself might seem like a frivolous expense. But why spend precious billable client time to write copy that could be delegated to a content editor for a fraction of the cost?
\n2) You\u2019ll stick to your branding and tone of voice
\nWhether it\u2019s a webpage or a response to a complaint, any company worth its branding mettle knows to stick to the same style and tone of voice across all copy. But if you\u2019ve got a number of people writing, even if they\u2019re good wordsmiths (which lawyers generally are), you might find that their styles of writing are inconsistent and jar with your branding requirements. A content editor will review and edit all copy before it\u2019s published to make sure it meets your firm\u2019s branding guidelines every step of the way.
\n3) You\u2019ll keep the jargon to a minimum
\nBy hiring a content editor, you\u2019ll have a layperson\u2019s eye on all copy. This means that they\u2019ll be able to spot any unnecessary jargon or overly technical language that your team might not spot. In essence, a content editor will make sure your copy always passes what we like to call the \u201cFour Cs of legal content\u201d: clear, compelling, compliant and cohesive.
\n4) You\u2019ll get a content marketing strategy
\nSo you\u2019ve got some scintillating copy that hits the mark with your target audience. But what\u2019s the point if it ends up hidden away in the depths of cyberspace for no one to see? A good content editor will stop this from happening by creating a great content marketing strategy. This can include making the most of social media to shout about your copy and making links with other websites to publicise it further.\u00a0 He or she will also review the site\u2019s analytics to know what works and what doesn\u2019t, choosing and fine-tuning SEO and keywords to make sure your content is ranking high on Google and being seen by the right people.
\nThe content editor will also work with sales and marketing to create a content calendar. This will take into account the best times to target particular audiences and which topics and themes are relevant for a given week or month. It\u2019s an analytical and carefully considered approach to content marketing that will also allow your team to have a clear picture of your marketing strategy for the months to come.<\/p>\n","protected":false},"excerpt":{"rendered":"
Wigs. Latin. Long and complicated terminology. There are few professions more exclusive and seemingly inaccessible than law. But law firms are realising that when it comes to marketing they need to get out of the antiquated courtroom and jump headfirst into a more modern way of communication. From their bank\u2019s website to the product information […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,449],"tags":[],"class_list":["post-70181","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us","category-legal-copywriting-us"],"acf":[],"yoast_head":"\n