{"id":70174,"date":"2016-05-27T14:43:06","date_gmt":"2016-05-27T13:43:06","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ten-tips-writing-better-online-content\/"},"modified":"2025-03-07T17:27:29","modified_gmt":"2025-03-07T17:27:29","slug":"ten-tips-writing-better-online-content","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ten-tips-writing-better-online-content\/","title":{"rendered":"Ten tips for writing better online content"},"content":{"rendered":"

Have you been waiting for someone to condense everything you need to know about how to write digital content into one witty blog post?
\nThe internet is a crowded place \u2013 and it keeps getting busier. In 2015 around 4.6 billion pieces of online content were published every day. Businesses need to raise their game to produce online content that amplifies their voice above the chatter. Quality content is not an elusive goal; you just need to stick to some simple rules of best practice. Here are our ten tips for writing killer online content.<\/p>\n

    \n
  1. Be concise<\/strong><\/li>\n<\/ol>\n

    Brevity is the soul of wit. Online readers scan online content for the information they need. Break up the text, bold your headlines and use short sentences.<\/p>\n

     <\/p>\n

    See? It works.<\/p>\n

      \n
    1. Tell a story<\/strong><\/li>\n<\/ol>\n

      What would you rather read? An exciting tale with a happy ending in which Fred finally finds the cleaning products of his dreams? Or a \u2018salesy\u2019 pitch about the benefits of product x compared to product y? Storytelling communicates your brand\u2019s personality and builds a relationship with your customers.<\/p>\n

        \n
      1. Cterl+c, ctrl+v<\/span><\/strong><\/li>\n<\/ol>\n

        Try to write content which is as unique as this headline. Google recognises copied content as less valuable and ranks it lower so your expert pasting skill won\u2019t even get the recognition it deserves.<\/p>\n

          \n
        1. Be guided by the channel<\/strong><\/li>\n<\/ol>\n

          The style and tone of the language you use should be tailored to the audience and to the channel. Twitter is less formal than a blog post, which is less formal than a piece of printed content.<\/p>\n

            \n
          1. Incite action<\/strong><\/li>\n<\/ol>\n

            Give your reader something to do after they finish reading. If they like what they see, can they follow a link to some in-depth further reading? Get in touch? Make your call to action easy and intuitive to stop your readers bouncing.<\/p>\n

              \n
            1. SEO<\/strong><\/li>\n<\/ol>\n

              Search engine optimisation is not a dark art and it\u2019s easy to make it work for you. Although we could dedicate an entire series of blog posts to SEO best practice, we\u2019ll stick to the basics here. Incorporate popular keywords in natural phrasings and include a meta-description. There\u2019s more information on avoiding common SEO pitfalls here.<\/a><\/p>\n

                \n
              1. Currency is key<\/strong><\/li>\n<\/ol>\n

                Keep up to date with trends and changes afoot in your industry so that you can provide your unique insight on major news stories when they break.<\/p>\n

                  \n
                1. Share the love<\/strong><\/li>\n<\/ol>\n

                  Include social media sharing buttons at the bottom of your post or in a floating sidebar widget to make it easy for readers to share your content on their networks. You\u2019ll be able to monitor clicks on these buttons and keep track of the channels your posts are being shared on.<\/p>\n

                    \n
                  1. Think strategically<\/strong><\/li>\n<\/ol>\n

                    To establish a loyal audience, you need a well thought out content strategy and you need to post regularly. There isn\u2019t always time to give your content marketing the attention it deserves, which is why having a copywriting agency<\/a>\u00a0can come in handy.<\/p>\n

                      \n
                    1. Impart wisdom<\/strong><\/li>\n<\/ol>\n

                      People read to find out stuff they need to know. Your content should answer your readers\u2019 questions \u2013 but leave them wanting more\u2026<\/p>\n

                       
                      \n\"stack-of-books-1001655_1920\"<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Have you been waiting for someone to condense everything you need to know about how to write digital content into one witty blog post? The internet is a crowded place \u2013 and it keeps getting busier. In 2015 around 4.6 billion pieces of online content were published every day. Businesses need to raise their game […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,330,448,310],"tags":[],"class_list":["post-70174","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriter-training-us","category-digital-copywriting-us","category-seo-copywriting-us"],"acf":[],"yoast_head":"\nTen tips for writing better online content - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ten-tips-writing-better-online-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten tips for writing better online content - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Have you been waiting for someone to condense everything you need to know about how to write digital content into one witty blog post? 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