{"id":70173,"date":"2016-06-07T17:07:12","date_gmt":"2016-06-07T16:07:12","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/business-needs-content-calendar\/"},"modified":"2025-03-07T17:27:27","modified_gmt":"2025-03-07T17:27:27","slug":"business-needs-content-calendar","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/business-needs-content-calendar\/","title":{"rendered":"Why your business needs a content calendar"},"content":{"rendered":"

Creating effective and powerful content (online material) \u2013 is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional online presence that showcases what your company does and demonstrates your thought leadership.
\n\"Colourful
\nYour content enables you to communicate your knowledge and insight, and show engagement with your industry. But it can also lead to new business \u2013 whether directly, by impressing new customers, or through generating movement across your online presence. So how do you structure your online activity?
\nCreating a content calendar<\/strong>
\nTo harness content as a marketing strategy, you need to plan and prepare your content with clear objectives and resources. Online engagement relies on regular content of a consistently high standard, tailored to your audience.
\nThe best way to ensure this is through a content calendar, which you can use to plan all online activity \u2013 including blogs, articles, email marketing, social media and online PR. In fact, your content calendar is a great place to centralise your marketing and communications strategy, and create the backbone of your brands\u2019 and teams\u2019 activities.
\nAside from making your content creation process easier and more efficient, having a content calendar also allows you to target spikes in traffic and social sharing by identifying optimising key dates and events.
\nWhat\u2019s in a content calendar?<\/strong>
\nYour content calendar should determine which content gets published, when it gets published and what kind of communities to reach out to.
\nIn your calendar, you should mark:
\n\u2022 important dates within your company
\n\u2022 relevant dates within your industry
\n\u2022 relevant dates for your customers
\n\u2022 holidays and observance dates
\nRecognising these dates ahead of time enables you to create captivating copy and prepare breakout marketing strategies for events that are particularly valuable for your business.
\nCreating the content<\/strong>
\nOnce you\u2019ve built a calendar and the easy part is done, you\u2019ll need to actually create your content. You can make this simpler by identifying in advance what and who you\u2019ll need for each piece of content. For example, this might include your:
\n\u2022 Graphic designer
\n\u2022 Picture editor
\n\u2022 Copywriter
\n\u2022 Project manager
\n\u2022 Legal team
\nWhen writing your content, always make your audience the centre of focus. Yes, you have a message to communicate, but how can you package it in a way that\u2019s relevant for your readers? Think about who your key demographic is, how much time they\u2019ll spend reading your post, and what tone of voice best reflects your company. We\u2019ve created some tips for writing better online content<\/a> to help you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating effective and powerful content (online material) \u2013 is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional online presence that showcases what your company does and demonstrates your thought leadership. Your content enables you to communicate your knowledge and insight, and show […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,448],"tags":[454,604,458,459,466,460],"class_list":["post-70173","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us","category-digital-copywriting-us","tag-content-us","tag-content-calendar-us","tag-content-marketing-us","tag-content-strategy-us","tag-content-writing-us","tag-copywriting-us"],"acf":[],"yoast_head":"\nWhy your business needs a content calendar - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"Content leads to new business either directly, or indirectly through your online presence. 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