{"id":70166,"date":"2016-09-13T10:10:52","date_gmt":"2016-09-13T09:10:52","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/"},"modified":"2025-03-07T17:27:14","modified_gmt":"2025-03-07T17:27:14","slug":"evolution-not-revolution-getting-started-integrated-reporting","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/","title":{"rendered":"Evolution not revolution: Getting started with Integrated Reporting"},"content":{"rendered":"<p>As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of <a href=\"https:\/\/www.strattoncraig.com\/services\/corporate-reports\/integrated-reports\/\">Integrated Reporting<\/a>.<br \/>\nThe list of benefits to businesses that adopt an Integrated Reporting model is compelling. An increased understanding of how they create value; the incorporation of sustainability into a company\u2019s business model; the creation of a strong corporate narrative; and better engagement with investors and other stakeholders are all notable advantages.<br \/>\nYet many companies are still fearful of taking the leap and changing how they communicate their successes. Following our last whitepaper on Integrated Reporting we\u2019ve answered some of the mutual worries businesses have about moving towards this all-inclusive approach.\u00a0We advise that when you choose a different tack for communication, it\u2019s best to gradually make the transition. Hence evolution not revolution \u2013 keep your stakeholders engaged by preserving some elements and tweaking others.<br \/>\nCorporate reporting has been an integral division of Stratton Craig\u2019s work for years, and we\u2019ve witnessed the change to Integrated Reporting, physically getting to grips with this narrative style.<br \/>\nWe are utilising our expertise in this line of communications by writing a series of whitepapers to inform, guide and advise on Integrated Reporting.\u00a0Contact us to find out more about our work in corporate and Integrated Reporting.<br \/>\nCall us on +44(0)20 3 3013300 or email <a href=\"mailto:copy@strattoncraig.co.uk\">copy@strattoncraig.co.uk<\/a> to speak with a member of the team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated Reporting model is compelling. An increased understanding of how they create value; the incorporation of sustainability into a company\u2019s business model; the creation of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[324,326,320],"tags":[481,520,600,601],"class_list":["post-70166","post","type-post","status-publish","format-standard","hentry","category-annual-report-writing-us","category-integrated-report-writing-us","category-report-writing-us","tag-corporate-reporting-us","tag-integrated-reporting-us","tag-integrated-reports-us","tag-ir-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolution not revolution: Getting started with Integrated Reporting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution not revolution: Getting started with Integrated Reporting\" \/>\n<meta property=\"og:description\" content=\"As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated Reporting model is compelling. An increased understanding of how they create value; the incorporation of sustainability into a company\u2019s business model; the creation of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-13T09:10:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Fozzard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Fozzard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/\"},\"author\":{\"name\":\"Anna Fozzard\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\"},\"headline\":\"Evolution not revolution: Getting started with Integrated Reporting\",\"datePublished\":\"2016-09-13T09:10:52+00:00\",\"dateModified\":\"2025-03-07T17:27:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/\"},\"wordCount\":240,\"keywords\":[\"corporate reporting\",\"Integrated reporting\",\"integrated reports\",\"IR\"],\"articleSection\":[\"Annual report writing\",\"Integrated report writing\",\"Report writing\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/\",\"name\":\"Evolution not revolution: Getting started with Integrated Reporting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2016-09-13T09:10:52+00:00\",\"dateModified\":\"2025-03-07T17:27:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/evolution-not-revolution-getting-started-integrated-reporting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evolution not revolution: Getting started with Integrated Reporting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\",\"name\":\"Anna Fozzard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g\",\"caption\":\"Anna Fozzard\"},\"sameAs\":[\"dan@dcoed.com\"],\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/anna-fozzard\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evolution not revolution: Getting started with Integrated Reporting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/","og_locale":"en_US","og_type":"article","og_title":"Evolution not revolution: Getting started with Integrated Reporting","og_description":"As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated Reporting model is compelling. An increased understanding of how they create value; the incorporation of sustainability into a company\u2019s business model; the creation of [&hellip;]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Strategy Agency","article_published_time":"2016-09-13T09:10:52+00:00","article_modified_time":"2025-03-07T17:27:14+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Anna Fozzard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Fozzard","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/"},"author":{"name":"Anna Fozzard","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/1aa499016d8e89b274c832b5c5fdfffd"},"headline":"Evolution not revolution: Getting started with Integrated Reporting","datePublished":"2016-09-13T09:10:52+00:00","dateModified":"2025-03-07T17:27:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/"},"wordCount":240,"keywords":["corporate reporting","Integrated reporting","integrated reports","IR"],"articleSection":["Annual report writing","Integrated report writing","Report writing"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/","name":"Evolution not revolution: Getting started with Integrated Reporting","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2016-09-13T09:10:52+00:00","dateModified":"2025-03-07T17:27:14+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/1aa499016d8e89b274c832b5c5fdfffd"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/evolution-not-revolution-getting-started-integrated-reporting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Evolution not revolution: Getting started with Integrated Reporting"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Strategy Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/1aa499016d8e89b274c832b5c5fdfffd","name":"Anna Fozzard","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g","caption":"Anna Fozzard"},"sameAs":["dan@dcoed.com"],"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/anna-fozzard\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70166"}],"version-history":[{"count":1,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70166\/revisions"}],"predecessor-version":[{"id":70974,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70166\/revisions\/70974"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}