{"id":70158,"date":"2016-11-14T20:52:50","date_gmt":"2016-11-14T20:52:50","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/reviewing-seo-situation\/"},"modified":"2025-03-07T17:28:48","modified_gmt":"2025-03-07T17:28:48","slug":"reviewing-seo-situation","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/","title":{"rendered":"Reviewing the SEO situation"},"content":{"rendered":"

Good reviews, bad reviews, does anybody care?
\nWell yes. Actually almost 90%<\/a> of us are influenced by reviews when it comes to booking and shopping online. Whether we\u2019re booking a hotel, buying a laptop or looking for a local tradesman, we all look to others to help us decide which one is best.
\nSo, if they\u2019re so important to the individual, they definitely need to be on every brand\u2019s sales and marketing radar. Apart from influencing the buyer, reviews can also help your local SEO. And as far as optimisation is concerned, online reviews are right up there (or should be) in your local content strategy.
\n\"rating-24184\"
\nMOZ’s Local Search Ranking Factors Survey<\/a>, shows that online reviews make up 10% of how Google and other search engines decide to rank search results. So it\u2019s important to understand what\u2019s being said about your brand and how to respond. A quick way to find the review platforms your customers are using is to do a google search \u201c[industry] + reviews\u201d and see which sites list on the first page. As part of your content strategy you might want to bookmark some of the most influential sites and keep an eye out for reviews of your brand. Google alerts is also really helpful for keeping track of when your brand is mentioned and even when it receives publicity.
\nTo embrace people reviewing your brand (and we get that it can be scary to encourage both positive and negative reviews) try and make it really easy for people to leave reviews. You could send out a questionnaire or enable them to rate your product or service using a star system. You can also link to your reviews page on your website and train your team to ask customers for reviews.
\nWhen it comes to negative reviews, it\u2019s tempting to get angry, demand the content is taken down and take it personally. But that\u2019s not going to help with your ultimate goal of generating more sales. Treat the review like a conversation, listen carefully and then respond in a calm way, diffusing the situation and highlighting the positives. This is where the tone of voice<\/a> you use in your response is crucial. It\u2019s also a great opportunity to show that your brand is actually a bunch of people, not just a faceless organisation.
\nAbove all, see all content as useful for building awareness of your brand and you should notice more traffic and ultimately more sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we\u2019re booking a hotel, buying a laptop or looking for a local tradesman, we all look to others to help us decide which one is best. So, if […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,448,310],"tags":[589,590,591,592,593],"class_list":["post-70158","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-copywriting-us","category-digital-copywriting-us","category-seo-copywriting-us","tag-bad-reviews-us","tag-brand-reviews-us","tag-good-reviews-us","tag-how-to-respond-to-complaints-us","tag-online-reviews-us"],"acf":[],"yoast_head":"\nReviewing the SEO situation - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reviewing the SEO situation - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we\u2019re booking a hotel, buying a laptop or looking for a local tradesman, we all look to others to help us decide which one is best. So, if […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T20:52:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:28:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/11\/rating-24184-1-300x150.png\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Reviewing the SEO situation\",\"datePublished\":\"2016-11-14T20:52:50+00:00\",\"dateModified\":\"2025-03-07T17:28:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/\"},\"wordCount\":420,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/rating-24184-1-300x150.png\",\"keywords\":[\"bad reviews\",\"brand reviews\",\"good reviews\",\"how to respond to complaints\",\"online reviews\"],\"articleSection\":[\"Content strategy\",\"Copywriting\",\"Digital copywriting\",\"SEO copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/\",\"name\":\"Reviewing the SEO situation - Stratton Craig - Global Copywriting & Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/rating-24184-1-300x150.png\",\"datePublished\":\"2016-11-14T20:52:50+00:00\",\"dateModified\":\"2025-03-07T17:28:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/rating-24184-1-300x150.png\",\"contentUrl\":\"http:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/rating-24184-1-300x150.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/reviewing-seo-situation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reviewing the SEO situation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reviewing the SEO situation - Stratton Craig - Global Copywriting & Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/","og_locale":"en_US","og_type":"article","og_title":"Reviewing the SEO situation - Stratton Craig - Global Copywriting & Content Marketing Agency","og_description":"Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we\u2019re booking a hotel, buying a laptop or looking for a local tradesman, we all look to others to help us decide which one is best. So, if […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/","og_site_name":"Stratton Craig - Global Copywriting & Content Marketing Agency","article_published_time":"2016-11-14T20:52:50+00:00","article_modified_time":"2025-03-07T17:28:48+00:00","og_image":[{"url":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/11\/rating-24184-1-300x150.png","type":"","width":"","height":""}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Reviewing the SEO situation","datePublished":"2016-11-14T20:52:50+00:00","dateModified":"2025-03-07T17:28:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/"},"wordCount":420,"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#primaryimage"},"thumbnailUrl":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/11\/rating-24184-1-300x150.png","keywords":["bad reviews","brand reviews","good reviews","how to respond to complaints","online reviews"],"articleSection":["Content strategy","Copywriting","Digital copywriting","SEO copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/","name":"Reviewing the SEO situation - Stratton Craig - Global Copywriting & Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#primaryimage"},"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#primaryimage"},"thumbnailUrl":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/11\/rating-24184-1-300x150.png","datePublished":"2016-11-14T20:52:50+00:00","dateModified":"2025-03-07T17:28:48+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/"]}]},{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#primaryimage","url":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/11\/rating-24184-1-300x150.png","contentUrl":"http:\/\/www.strattoncraig.com\/wp-content\/uploads\/2016\/11\/rating-24184-1-300x150.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/reviewing-seo-situation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Reviewing the SEO situation"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70158"}],"version-history":[{"count":2,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70158\/revisions"}],"predecessor-version":[{"id":70991,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70158\/revisions\/70991"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}